Almost 100 years ago Coca-Cola unveiled their first billboard at Time Square in New York City. Since 2004 their latest revision wasn't changed. The fresh 2017 installation measures 68 x 42 feet (21 x 13 meters) and attracts 300,000 people per day. Impressive numbers, but more impressive is the installation itself. The new billboard is the first 3D robotic billboard ever. In collaboration with Radius Displays they've created a billboard with 1,760 LEDs, which performing a 3D video performance (check the video below). The installation already managed to get two Guinness world records for "the biggest 3D robotic billboard" and "the first 3D robotic billboard" in the world.
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