Для привлечения новых клиентов вам необходимо выполнить несколько первичных шагов. Первым шагом я считаю должен быть анализ конкурентов. Вы смотрите, как работают конкуренты, какие у них есть недостатки, сохраняете себе эту информацию.
Следующий шаг на основе полученных данных вы создаете свое уникальное торговое предложение, отличающееся от конкурентов, выделяющее вас как наиболее лучший продукт или услугу.
Далее размещаем маркетинговое сообщение на определенном маркетинговом канале для трансляции потенциальным клиентам. В том случае, если потенциальный клиент заинтересуется вашим предложением, он оставит вам свои контакты, за оставление контактов неплохо было бы сделать какой-то мини подарок или небольшой сюрприз.
Следующий шаг это рассылка маркетинговых сообщений по базе собранных контактов. Собрав базу один раз, при правильно организованном сервисе и обслуживании клиентов им можно продавать не один раз, а множество раз.
Всегда учитывайте среднюю ценность клиента, о которой мы говорили ранее, чтобы понимать, сколько денег можно вложить в привлечение нового клиента.
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