Уникальное торговое предложение это один из инструментов, который поможет сделать ваш маркетинг прибыльным. Это предложение, которое делает вашу компанию неповторимой, уникальной на рынке. Такое предложение, как правило, обычно отличается от конкурентов каким-либо параметром или несколькими.
- Стоимость
- Скорость обслуживания
- Удобство использования
- Тренды
- Подарки, бонусы
- Другие преимущества
Если вы хотите преуспеть во всех направлениях, часто множество параметров уникального торгового предложения могут страдать. Сделайте акцент, на каком либо одном параметре для начала и станьте номером один. Акцентируйте внимание на тех параметрах, которые вы можете сделать качественно, и этот параметры важны для вашей целевой аудитории.
Используя уникальное торговое предложение, вы сможете быть для клиента единственным в своем роде поставщиком товаров или услуг. Это сразу отстраивает вас от конкурентов.
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