Create a new Business Model Canvas - Marketing

The Business Model Canvas was proposed by Alexander Osterwalder based on his earlier book: Business Model Ontology. It outlines several prescriptions which form the building blocks for the activities. It enables both new and existing businesses to focus on operational as well as strategic management and marketing plan.

If you want to try it out without entering your email address, please use our public Business Model Canvas for a first impression.

The Business Model Canvas reflects systematically on your business model, so you’re freely to map each of its elements to your real business components. (That also means you don’t have to define or enter all of them). The following list and questions will help you brainstorm the precise idea for your next business model innovation.

Who are your key partners/suppliers?
What are the motivations for the partnerships?

What key activities does your value proposition require?
What activities are important the most in distribution channels, customer relationships, revenue stream…?

What core value do you deliver to the customer?
Which customer needs are you satisfying?

What relationship that the target customer expects you to establish?
How can you integrate that into your business in terms of cost and format?

Which classes are you creating values for?
Who is your most important customer?

What key resources does your value proposition require?
What resources are important the most in distribution channels, customer relationships, revenue stream…?

Through which channels that your customers want to be reached?
Which channels work best? How much do they cost? How can they be integrated into your and your customers’ routines?

What are the most cost in your business?
Which key resources/ activities are most expensive?

For what value are your customers willing to pay?
What and how do they recently pay? How would they prefer to pay?
How much does every revenue stream contribute to the overall revenues?

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