15 Innovative Email Marketing Tips That Drive Readers to Action

If you are in the marketing business, you must have heard dozens of email marketing ideas till now. Some experts focus on the timeline, while others pay attention to design. Similarly, creativity, subject line, matter, statistics, and many other factors are considered essential. But which tactic should you go for?

Undoubtedly, email marketing can do wonders. It plays a key role in digital marketing. Coherent email marketing tactics can reap fruitful benefits for your business. Let us learn some great tips for email marketing resulting in positive actions:

1- Test Subject Lines

The subject is the first notable thing for your readers. Therefore, it should be small, catchy, and meaningful. Compelling subject lines persuade the readers to read the full content. Since it has prime importance in your email marketing, refrain from taking any risk. Select the best tools for checking your subject. You can use many free tools like Spam Check, Hemingway app, Touchstone, Test Subject, etc.

2- Never Use Just Brand Name as Sender

Readers may not like getting emails from brands. It is because they are already getting numerous messages from various brands on social media, text messages, and direct chat. Therefore, use an employee’s name instead of a brand name.

For instance, an app that tells prayer times may want to send promotional material to its consumers and potential consumers from time to time. When doing so, they should use Mark Anderson, Head of XYZ at company ABS as a sender name instead of using the company name as it is more personal.

Using the employee’s name is more personal. Readers feel great when they get personalized messages from the brands. These messages look less pushy. Readers feel their importance, and therefore the probability of positive action is increased.

3- Use the Recipient’s Name

Composing a general marketing message and sending it to the entire list is not something new. Every other brand was using the same strategy. However, modern-day brands prefer personalization. That is why experts recommend using a recipient’s name in the email. For instance, instead of writing just, Hello, you can write, “Hello, Kellen.”

4- Use Numbers

Instead of showcasing vague messages, use real numbers in your emails. Numbers add value to the content. In comparison to text, numbers are easy to memorize and results in prompt actions. For instance, instead of writing just sales, a brand can write 40% off. Similarly, you can write, “buy 2 get 1 free” instead of writing completely in words.

5- Utilize the Preview Text Space

You are making a big mistake if leaving the preview text space empty. The preview text will use a copy from the original email if you do not fill it. Smart marketers write specific preview text for grabbing attention. It is the second most essential thing that the readers will notice after the subject line. A smart tactic is creating a sense of urgency in the subject line and mentioning key features in the preview. For instance:

Subject line: Last chance to avail an offer.

Preview text: Get 1 free burger with every chicken deal.

6- Add Emojis

Readers love to see creativity in the emails. Rather than just seeing text, which looks boring, add some emoji. Emojis can add some fun to the dull-looking text. Keep experimenting with new emoji’s and track the results. However, you need to consider business nature before using emoji. Be sure not to overstuff the emails with emoji. One or two emoji’s per email is enough.

7- Hire a Copywriter

Not everyone is gifted with copywriting skills. Sentence structuring, word flow, catchy titles, and keywords need to be perfect for driving attention. Therefore, hire an expert for writing your email content. You can easily find many copywriters online. Visit freelancing websites like Upwork and Freelancer for finding some best ones at fair rates.

8- Give Additional Links in PS

Emails are the best place to give links. You can easily divert readers to other places. Be it a blog or a website, do not forget to give links. However, if you want to add additional links, you can use a PS under your signature.

In this way, you can get the reader’s attention without distracting them from the core CTAs. You can also engage the consumer in the PS; for example, you can ask them to participate in a contest, invite them to submit guest posts, and subscribe to newsletters, etc.

9- Give Prime Importance to Readers

Instead of just telling about your brand, tell the readers how their problem can get resolved. Prospects are looking for their needs to be fulfilled. They have no interest in what your brand offers unless it is something that brings ease to them. For instance, never write ABC blades are 35% sharper. Instead, you can write, Get 35% faster trimming with ABC blades.

10- Maintain Consistency

Be sure about keeping the same tone and similar topic from the first to the last click. If you are talking about a current deal in your email, continue displaying the deal on your landing page. This is essential for conversions. Consistency and a similar tone should be the ultimate aim of all marketers.

11- Show Your Unique Style

Every other brand is using generic templates for emails. Stand out of the mob and come up with some creative templates for grabbing attention.

12- Add an Easy Unsubscribe Link

You never want your clients to unsubscribe. However, some of the subscribers may have become your regular clients but do not want to get more notifications from you. In this scenario, they should know how to unsubscribe easily. This thing will maintain a good image of the brand.

13- Create Mobile-Friendly Emails

Today, every other person is using smartphones for emails, chat, and messaging. Desktops are considered more for office work. Readers consider opening the brand emails only in their free time. This is the time when they are using a smartphone instead of desktops. Therefore, a mobile-friendly design is imperative for your emails.

14- Select the Best Time

Time plays a vital role in email marketing. Sending emails at odd times is of no use. Research about your target audience and see what the right time is. Experts suggest sending emails at 8: pm. It is because some people check emails before bedtime. Similarly, early morning emails are also effective as checking emails before office-work is a routine for many of us.

15- Make the Best Use of Free Tools

No planning means no results. Think strategically and plan your email marketing route from top to bottom. Use various online tools and calendars for planning the campaigns. Similarly, have a look at some free marketing tools for emails like Hubspot, Omnisend, MailerLite, SendPulse, etc.

Conclusion

In short, boosting conversions through emails is not difficult. Use various tactics like planning, keeping consistency, personalization, using free tools, writing compelling content, utilizing preview text, adding emoji’s, using numbers, etc., for getting the best results.