How to Leverage the Benefits of Messenger Marketing

Messenger marketing utilizes apps like WhatsApp, Facebook Messenger, WeChat, Telegram, and others to promote and sell goods and services. Since messengers have become quite rich in terms of available features that include video calls and file sharing, messenger marketing opens new, at times unexpected, possibilities to reach clients directly at different stages of the customer journey and improve lead generation, sales, and customer support.

Messenger marketing enables brands to have direct, one-on-one interactions with their customers and develop connections that can hardly be achieved through traditional marketing channels. With messengers, brands can provide customers with transactional updates, personalized promotions, and after-sale customer service. Complemented with channels, groups, automation, and interactive elements, marketing messenger is a powerful tool for a business of any size and industry.

Businesses of all persuasions should consider adding messengers to their existing mix of communication channels—including emails, calls, and social media—to facilitate marketing efforts.

Messenger marketing makes it easier to build a customer base. For example, consumers are more likely to subscribe to a Telegram channel than provide an email address or phone number.

Messengers have a higher open rate. According to ManyChat and Mailchimp, people are more than three times more likely to read messages than open emails—also visiting sites by clicking on links in messages on a more frequent basis.

Gather audience insights more quickly. Analyzing user messenger dialogues makes it easy to glean lots of new information and segment any given audience by its interests.

Messengers pave the way for more personalized content marketing. More audience information = better content distribution = quicker purchase conversions.

Active support and feedback are core competencies of instant messengers: providing a convenient way to answer user questions in a convenient way—thereby boosting loyalty—and using chatbots to process frequently asked questions and in turn reduce pressure on customer support.

The ability to automate messenger marketing workflow means some services that work in tandem with instant messengers help simplify employee work, remove routine tasks, and optimize work processes. This helps companies process additional leads and claims while maintaining high-quality work in the absence of extra staff and costs increases.

You can effectively warm up your customer base before making direct sales through messengers, in turn reducing churn rates and improving transaction rates. The same cannot be said for cold calls and annoying emails.

Utilizing the social media platforms that are most popular with your target audience along with instant messengers can be an extremely successful messenger marketing strategy. A well-established omnichannel communication, which lies at the heart of this approach, ensures seamless and high-quality customer experience across multiple contact channels.

To up your digital marketing game, consider employing various messenger marketing tactics.