Today we continue to discuss marketing research - what do they really represent? We already understood that marketing research is aimed at researching external and internal market segments. Such actions are necessary for all companies and organisations that promote or are only going to promote their goods or services, which means that everybody needs them.
The analysis of the market helps to study the preferences of consumers and estimate their interest in a particular service or product. In addition, marketing activities are used to estimate the difference in demand and supply in a given period in a particular market. In order to perform the analysis, we can use a number of mechanisms:
• A survey conducted by marketers to find out the opinions of users about a particular product or service. Residents are potential consumers, which are determined separately for each product or service.
• Questioning - poll of potential consumers, during which residents are asked leading questions. As a rule, the questionnaire does not have more than 10 questions, of which 7-8 people answer "yes" or "no" and only 2-3 of them imply common answers.
• A focus group that is used less often, since it is considered one of the most expensive activities. The study involved 20-30 residents who are representatives or founders of large corporations or companies. To create a focus group, the premise is rented. The representative of the company produces advertising and description of the proposed product or service. At the end of the event, a banquet is organized, during which an informal discussion of the product or service takes place. Often, upon completing a marketing research, the company not only learns the opinion of reputable companies about its product or service, but also makes contracts.
A marketing research is conducted separately for a specific product or service. It is necessary to take into account the material capabilities of the customer company and the profitability of the research.
But what difficulties arise in the conduct of marketing research? The main difficulty in conducting market analysis is that for these needs it is often necessary to hire a number of professional marketers who value their services very expensively. At the same time, it is quite problematic to find a specialist in a narrow profile on the market, and unqualified employees can come to the wrong result of the analysis, which in turn will negatively affect the activity of the company-hired worker.
In addition, in marketing research, as a rule, involves a large number of people, which is fraught with information leakage and the secrets of the firm. Negative consequences can be catastrophic, because if the data fall into the hands of competitors, then the authority of the company may be lost, and the client base risks being disclosed.
Often the results of research are inaccurate, they use outdated or inconsistent information...
Our application «Fastr» is reforming the market research system.
The principle of the application is that the residents of Fastr answer a series of questions and get a reward for it. It turns out that as a result of using our service, companies can get an analysis of consumers' preferences in the shortest possible time.
The company that applied Fastr, can save the total costs of marketing and research, and, most importantly, ensure the safety of its data.
Do you want to know more? Soon we will give you this opportunity!