Novalead Limited provides bespoke digital marketing and cloud-based services designed to find and develop new business for Small to Medium sized Enterprises.
Marketing services for SME's are typically purchased piecemeal, companies tend to move from one new service to the next, looking for a technique or strategy that is going to get them more business.
Our approach is different. We recommend a combination of marketing strategies that are proven to work together over time.
To find out more go to our website: www.novalead.co.uk
Listed below are our three recommended best marketing practices for businesses.
Free website traffic used to be focused around Search Engine Optimization. SEO, whilst still worth doing properly, has taken a backseat to Reputation Management when it comes to higher search engine rankings.
It has been shown, over the last seven years that the most effective use of a marketing budget should be to include some type of video in your promotion strategy. Now, with Facebook and Twitter focusing on promoting visual content and statistics showing video as the main driver for content consumption on smartphone viewing figures, video is essential.
Search engines like Google and Bing are going mobile. According to Statcounter, 2016 was the year mobile views exceeded those on desktop and laptop computers. If a website is not mobile responsive it will be loosing the majority of its traffic to higher bounce rates and that traffic will be reduced as the search engines demote non mobile sites in their rankings.
To recap: Novalead's three recommended Best Marketing Practices are, Reputation Management, Video Marketing and Mobile Responsive Websites. Once these are in place SME clients can start leveraging social media and content distribution to great effect.
Novalead Limited offers free marketing strategy sessions. Email: [email protected] or call us on: 0044 (0) 8456 170 697 to find out more.