마케팅의 타겟과 집중

in marketing •  7 years ago  (edited)

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most of normal marketings are focusing on mass public, but that’s a big mistake.
If product can’t attract early adopters or innovators, it will surely fail to attract most of consumers.
Most of these mass public will only follow innovators or early adopters near by.
Why your marketing is focusing on mass public from the start? If your products were targeting them
from the beginning, do you think your product remarkable?
No, you are making a big mistake!

대부분의 소비자를 만족시키려는 제품을 만들면 실패한다
높은 관심과 만족을 보이는 극소수를 만족시킬수 있는 제품에 집중하면 관심없는 나머지 대부분의 소비자는 따라오게 되어있다.
누구에게 집중할 것인가?

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