Marketing is not just about happiness. Negative messages also have the power to impressively connect with your audience.
If you haven't been marketing since yesterday, you know that images have incredible power when it comes to generating emotions and connecting with your audience. In the past I have made use of it especially when creating campaigns with Facebook Ads. Of the probably more than 200 banners that I have been doing, 99.9% were smiling and happy people.
SOURCE: es.semurush.com
Discovering the power of negative images
I had never considered using another type. The reasons varied but not the message: happiness. This type of marketing certainly works, but there are still things that could give even better results.
I had not planned it but rather by pure chance I fell into a photo that instead of transmitting positive things, showed anger and frustration. As you can imagine, I had a great surprise. It turned out to be the banner that gave me the best results in terms of clicks and conversions. Then you start to think and you realize that it is common sense.
The news is full of negative events because it is something that human beings are very attracted to. The dark side has a deep fascination. That is why the “scoundrels” also triumph.
Use of negativity in copywriting
Since this little discovery I have changed my campaigning strategy. I use messages of frustration and even provocation to connect with the audience. The results are being very good so far.
Example of an image and copywriting of an ad that I have used with Facebook Ads
SOURCE: www.quondos.com
You don't necessarily have to be too aggressive in copywriting. It can be something like "Are you frustrated with ...?" or a bit more daring "You have no idea ...!". Emotions are key in marketing and if they are negative they are even a little stronger. Whichever side you choose. Never choose to be neutral because it makes you invisible and insignificant.
In fact, I think the vast majority of people need a wake-up call or something negative that they saw or happened to them to take action. We always react more to negative news since we do not want to get into a situation that we do not want.
Some of the most notorious cases we can see here in steemit see the articles which have more votes and have no earnings and some that have nothing and with three votes and you have 40 dollars; All this leads us to try to change the strategy we use when publishing and what content we are going to publish.
Well I hope this article is of your grade, it was not exactly what I had planned to put together today since the second part of my previous article was coming, but in view of the fact that I have not had many votes, I was inclined to write about negativity in advertising, which If you see it like me, you have to see a lot of how we publish here on steemit.
Well it is my opinion, I accept suggestion, criticism, advice and others.
Thank you very much and I hope you do not forget to follow me on my social networks:
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