A marketing masterclass by Steve Jobs.

in marketing •  2 years ago 

"To me Marketing is about values, and Apple at Its core value is that We believe that people with passion, can change the world for the better."

And so in 1997 they started the "Think different" campaign and that made an allmost miraculous turnover.
Since then Apple has skyrocketed!

marketing values apple
2 years ago by

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