STEP ONE - produce the product. Sell it to the consumer. Then buy their own products, making them famous, increasing their prices.
STEP TWO - sell their own products at the higher price's and continue the circle over and over. All so that their brand, cause, goal, is realized. Very clever indeed.
ALDI'S PROMOTIONAL STUNT - SPONSORED BY THE BBC - IS GOING WELL
Aldi's Kevin the carrot toy ad causes chaos and queues
https://www.bbc.co.uk/news/business-46301917
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