Affiliate marketing is a concept that eludes many people. How can
you make money from selling something you didn’t make?
How can earning money online really be that simple.
The simplest way to explain it is that it is essentially sales. You are
acting as a seller and earning commission on any sales you make.
In that way, you are just like the door-to-door salesmen who come
around to sell you broadband.
The difference is that you aren’t going door to door. The internet
is your door and this is a door that gives you access to everyone
on the planet. That right away gives you a huge advantage – and
especially when you learn how you can get the visitors to come to
you.
The other difference here is that the commission scheme is going
to be highly different. Regular salesmen will normally get a small
cut of whatever they sell: perhaps 5-10%. As mentioned, the
difference with affiliate marketing, is that you’re going to get as
much as 70-80% of the proceeds. That’s right: often as an affiliate
marketer you are actually going to earn more than the creator of
the product!
This is what makes affiliate marketing so hugely appealing:
because it means that you can start earning just as though you
were selling your own product, but without having to invest lots of
money to create something from scratch.
What’s more, is that because you’ll be selling a product that is
already out there, you can choose something that is already selling
in big numbers. When you create your own product to sell, there is
always a small risk that you’ll build something that no one wants.
When you simply market something that is highly popular, that
becomes much less likely!
Another huge benefit of affiliate marketing is just how scalable it
is. If you create a single web page selling the merits of an affiliate
product, then you can start profiting from it within hours. In thatcase then, what is to stop you from making another page to sell
another product? And another page to sell another product?
How Affiliate Marketing Works
So, let’s get a little more technical, shall we? How precisely does
affiliate marketing work and why would a creator ever be happy to
give away so much of their own profits?
First, let’s consider the type of content you are going to be selling.
To many marketers, affiliate products will be digital products.
There are plenty more options, which we will explore in this book
later. But for now, that’s what we’ll focus on. That means things like
eBooks, like online courses and like presentations.
Digital products are immediately a good choice for selling online
because they have zero overheads and no ‘COGs’ (this is a
business term meaning ‘Cost Of Goods Sold’. That means that the
creator doesn’t have to pay out at all for each sale and they can
instead just make profit and share that profit. It also means
they never had to invest large amounts of money upfront and they
don’t have to handle delivery either.
So, the creator likely made this digital product themselves using
Word or a camera, or perhaps they outsourced the creation to
someone else. Either way, they will have built this ebook or
course with the intention of selling it for profit.
Then the creator will probably have begun selling said product from
their website or from a random page online. They’ll try to drive as
much traffic as they possibly can to their website in order to
encourage people to buy from them and thus they’ll have their own
passive income stream.
But there’s only so much promotion that one person can do and
eventually their well is going to run dry. That is when a creator might
start looking for affiliates to work with to help them promote their
products.
The product creator is thus willing to offer affiliates like us 70%
and above because they want to incentivize us to sell their
products. They also want to encourage us to sell their products
rather than the products that other creators are offering affiliate
programs for.
While the creator will now only make 30% on their sales, this is
still 30% more than they would have made on those sales
otherwise – because they wouldn’t have exited.
And if that seller can attract thousands of people to their books with
a legion of online marketers, they’ll be making gigantic profits and
much more than they could on their own.
In short, this is a win/win situation. The creator gets a thousand
more sales by encouraging marketers to work with them and 10
affiliate get to sell a product as though it were their own and keep
most of the profits! They can make just as much money as they
would from their own eBook or course, but without having to
develop one and take that huge gamble.
Specifically, the way this process actually works is via the use of
‘affiliate links’ which in turn work via cookies.
When you find an affiliate product you want to promote, you will
be given an affiliate link and this is what you need to include on
your sales page and in your blog posts.
When a buyer clicks on your affiliate link, they will first be redirected
to another page on the web. Here, a cookie will be stored on their
computer which will identify them as having come from you. Now,
when they buy something from that store, they will be recorded as
being ‘one of yours’ and the commission will be added to your total
for you to withdraw at some point in the future.
For you it’s simple: promote the product and provide the link. That’s
all there is to it!