Maintaining a very close relationship with customers is a very important aspect of business that must be kept at its peak. With good relationship, detailed information about products and services are being made available to customers and also get feedback from these customers on their satisfaction or dissatisfaction and make improvements where necessary to meet consumers’ taste thereby gaining their patronage and loyalty, hence the need for a platform to help achieve this. Credit must be given to MobileBridge for coming up with such a platform.
MobileBridge is a mobile-first blockchain based marketing automation platform using sophiscated combination of data, mobile message, indoor and outdoor geo-location, personalisation and loyalty capabilities. This breakthrough redefines the way in which companies and customers mutually drive and perceive the value they get from each other. It transforms the traditional and outdated distribution of marketing budgets by shifting acquisition and retention budget towards those who matter most to the bottom line. This technology has been harnessed by many respected companies in the world. With Mobilebridge customers will no longer have to buy magazines, newspapers etc as they now have up-to-date information made available to them on their mobile phones. It combines marketing automation with a token-based incentive and reward system. It transforms the way companies do marketing. It rewards consumers to take certain actions that benefit the brand or retailer, as well as the consumer. The platform includes all that need to be known about a consumer; from becoming aware of a brand to evaluation activities and the actual purchase. It continues to drive marketing activities post-purchase, such as the creation of reviews and the direct marketing of customers to their friends to their friends. They in turn help other consumers to validate the brand and strongly influence their buying decisions.
Using MobileBridge platform customers can build innovative, unique and engaging user experiences using a mixture of targeting, messaging, content, rewards and gamification.
Benefits of using Moblebridge technology include the following:
Attracting a larger and more qualified target audience
More and better data
Increase customer loyalty
Understanding return on investment.
Understanding the value for a customer’s attention business, brand advocacy and data insights helps to pro-actively decide what investment to venture into in order to realize it. E.g if you know what amount of money you could make on each customer coming into store, you would also know how much you could spend on marketing to get that particular customer into store.
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