RE: Steemit’s First Twitter Ad Campaign!

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Steemit’s First Twitter Ad Campaign!

in marketing •  5 years ago 

Yeah, it's definitely a lot of visitors, but probably a lot less than anyone was hoping for at this point.

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I beg to differ. 300K Unique users is an excellent number - for a news portal.

But for Steemit, what matters in the long terms as a blockchain backed social media app is DAU aka Daily Active Users. So Steemit.com's advertising initiative should outstandingly well with 300K Unique visitors but will not mean anything for the blockchain as such. Further, the non-stickiness of the unique visitors, ie if there is no major part of them coming, back, it will create issue for "private ad-market" places : ie the kind of Yahoo-1990s like initiative which Steemit-Inc is doing now will not work really well in the period of 3-6-12 months duration if the number of unique visitors and bounce rates keeps increasing.