I've always had a nice balance between an instinct for business and an interest in design and the creative arts, particularly concerts and large scale events like raves and alt sporting events.
Computers and systems have always been a big part of what I build, personalized, database driven, on and offline. I understood segmenting back when I was using pager lists to drive ticket sales for drum and bass & house club night's and "massives".
Now I build social commerce sites and drive brand growth for cannabis, eco, crypto and other companies I find interesting and want to work with.
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