Masa was founded with a mission to make access to capital more available around the world. Created by immigrants, Masa's globally decentralized team is aware that financial opportunities should not be restricted due to geographical location. Masa's 1.0 product set out to build a truly decentralized credit bureau by incorporating 10,000+ web3 and web2 data sources, allowing individuals, businesses and developers alike the ability gain credit on-chain. One key missing element Masa noticed during their creation of this equalizing global credit bureau was identity: there was no standardized web3 identity protocol for easy aggregation, attribution and permission of data relating to credit on-chain. Masa saw the potential in helping bridge this gap between international capital accessibility and is eager innovate on these goals in time.
In May of 2022, Vitalik Buterin released a paper calling for the introduction of Soulbound Tokens (SBTs) as a web3 user’s identity. Masa was determined to make this vision a reality and fast-forwarded their own SBT infrastructure to serve as the foundation for a web3-based soulbound identity protocol. Masa Soulbound Identity officially launched on August 10th and the response was crucial. It quickly became one of the most talked about projects in the space with over 50,000 Masa soulbound identities and 65,000 .soul names created across Ethereum’s Goerli testnet and Celo’s Alfajores testnet only 3 months after Masa’s launch. Furthermore, 800+ developers have already taken interest in utilizing Masa's protocol for their own projects, highlighting its importance moving forward.
Masa is the world's premiere Soulbound Token (SBT) identity protocol, providing an innovative way to securely store and access a user's identity information in web3 and in the real world. Masa Protocol uses encrypted metadata attributed to SBTs to ensure data is only accessed by permission from the identity owner. Masa went further, introducing features such as protocol-level abstraction which enables full management, attribution, and permissions of SBTs. Masa is rapidly becoming the go-to protocol for web3 users requiring secure identification protocols, as it continues to improve its efficiency and build trust in the industry.
Masa 2.0 is designed to revolutionize the way we interact with our digital identities. Utilizing cutting-edge technology, Masa Soulbound Tokens (SBT) redefine the way in which users can manage their digital identities. SBTs are publicly visible tokens that tie back to a unique individual and cannot be transferred or exchanged as they represent one's identity. Masa allows users secure access to various web3 applications, utilize secure payments methods, and protect their data on the internet with confidence. Masa is helping pave the way for a safe and secure decentralized society where users have complete control over their personal information and data.
Masa 2.0 is a decentralized identity platform that seeks to provide trustworthy and secure access to digital ecosystems for all users in the new digital age. Masa’s soulbound tokens (SBTs) are designed to be the bridge between a person’s unique identity, technology, and their interactions within a digitally driven society. SBTs are non-fungible tokens (NFTs), which means they can't be exchanged between two parties like traditional tokens. Masa’s unique twist on these tokens is they become tightly bound with the owner; guaranteeing authenticity and ultimate control over the information associated with it. Masa makes sure that this powerful link of identity is able to integrate seamlessly across multiple platforms, all while providing utmost privacy & security, making Masa 2.0 an all-in-one solution in the decentralized world.
Masa Soulbound Identity brings many innovative use cases to web3. Masa users can now use their .soul name to unlock DeFi loans, KYC and ID Verification applications, GameFi, Soulbound Token Single Sign-On and Airdrops, NFT Whitelist Registration, DAO governance voting and Masa Green that makes Sybil attack prevention easier than ever. Most notably Masa also offers easy to share domain names for users’ web 3 identities that exponentially simplifies the user experience. Masa is continuing to innovate with new use cases being developed all the time, so stay connected and explore what Masa has in store!
Masa Soulbound Identities provide users with an easy and secure way to control their digital identity. With a Masa .soul name, users have access to their own unique domain name specifically for their web3 wallet address. This eliminates the need for risk associated with verifying someone's authenticity and allows for decentralized identity ownership. Masa .soul names provide a secure solution that protects user privacy, autonomy, and control, making Masa one of the go-to services when it comes to managing digital identities in web3.
Masa has released several product launches to advance its mission of unlocking identity solutions for Web3. Masa has been well-received as an Ethereum Goerli Testnet, launching in October 2022, allowing users to generate a Masa Soulbound Identity and mint a web3 credit score on Ethereum's Goerli testnet, while trading their .soulname through OpenSea. Masa also launched the Masa Devnet in the same month, offering developers the ability to access Masa's v1 CLI and documentation, integrated with SBTs and Identity Management into web3 dapps through Masa SDK and a React SDK boilerplate UI. This suite of tools from Masa allows developers to connect users directly from their web browsers to next-generation dapps with secure identity solutions.
The launch of SBT Single Sign-On in September 2022 promises to revolutionize how users interact with web3 applications. With the ease of signing a transaction in a wallet, along with privacy protection, users can quickly and securely sign-up or logon to their favorite applications without the hassle of re-entering passwords every time. Masa Soulbound Identity also becomes more accessible as dapps can authenticate against linked SBTs stored in wallets. As if that was not enough, August 2022 sees the arrival of Celo Alfajores Testnet with features such as being able to mint Masa Soulbound Identity, claim .soul names, and even mint web3 credit scores! Stay tuned for more exciting updates!
How can developers and partners build with Masa?
Masa is aiming to become the most reliable source for web3's identity protocol. With this in mind, Masa is introducing Masa Devnet, a unique program that allows developers and projects to quickly and easily integrate SBTs (Soulbound Tokens) into their projects. Masa Devnet will be opening up partnerships with Web3 projects across DeFi, GameFi, DAOs, and NFTs. To ensure success Masa is furnishing their developers with an SDK that enables easy integration of not just Soulbound Tokens but also identify management services. Masa is happy to provide these services starting November 1, 2022 in order to help make web3 better and safer than ever before!
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Masa Soulname NFT (MSN) is a revolutionary concept that combines the functionality of Ethereum Name Services (ENS) with the concept of Soulbound Identities. Masa allows users to create human-readable addresses from any combination of letters, numbers and emojis - for example, vitalik.soul. These Masa Names can be purchased on Masa Protocol and traded on OpenSea for use as either a naming platform, or as an identity in Web3 applications. Masa is currently only available on Goerli TestNet but users can expect it to launch on the Ethereum mainnet soon. Masa Identity SBT (MID) is the soul of a user's Masa Identity and all attributes are linked and resolved through a user’s Masa ID SBT. Masa offers users the unique opportunity to truly own their digital identities.
Masa SBT Factory (MSF)
Masa is creating a new way to measure credibility on the web3 network. Masa Web3 Credit Score (MCR) is a platform that calculates an individual's credit score based on their activities live on the Ethereum blockchain. Masa Green (MG-X) is a token that helps verify the holder has completed a two-factor authentication challenge with a unique phone number. Masa SBT Factory (MSF) is an intelligent contract that enables developers to deploy customizable smart contracts using Masa's SBT standard. With Masa Protocol, users are able to manage and maintain their deployed contracts easily. Masa offers an efficient and secure way for verifying user trustworthiness across the web3 network.
What is next for Masa?
Masa is a unique identity protocol that seeks to become the standard for web3 soulbound identity. Masa's advancements will bring about more users, use cases and adoptions in the coming months. Masa offers its services for DeFi, GameFi, DAO/Community and user authentication projects, increasing the utility of soulbound identities and establishing Masa as an important player in web3. Masa’s progress so far has been impressive, guided by the north star of SBT mints and API calls, but Masa will continue on a journey to greater heights with expanded use cases and increased acceptance from developers and projects.
Who is behind Masa?
Masa was founded by Brendan Playford and Calanthia Mei and has since grown to have a strong, global community of over 75,000 members from an impressive 40 countries. Masa often appears on major media outlets and events, such as CNBC, Coindesk IDEAS, Hackernoon, New York Stock Exchange, TechCrunch, Financial Inclusion Week and LA Blockchain Summit; Masa is also frequently featured in industry whitepapers. Masa's presence can also be seen in popular publications like Forbes, Business Insider and The FinTech Times. They are dedicated to providing top-of-the-line services and solutions for the next generation of financial services technology.
How can you get involved?
Masa is a modern protocol for identity-related solutions. It leverages zero-knowledge proofs and non-fungible tokens to help users create a truly unique, soulbound identity that they can control. If you would like to get involved, Masa hosts communities on Discord, Telegram and Twitter, so be sure to join them and stay up to date with the latest news and developments. Additionally, Masa offers developers access to documentations and SDKs if they are interested in building solutions using Masa’s soulbound identities — just submit your project here! Masa also has an incentivized testnet running right now in beta mode; Phase 3 will begin in 2023 and a formal date will be announced soon. Lastly, if you’re thinking of investing in the future of web3 identity, Masa is open for business - email [email protected] and find out how you can get started today!
#Masa $MASA #ClaimYourSoul #MasaSBT #MSN @getmasafi
More Information:
Website: https://www.masa.finance/
Telegram: https://t.me/masafinance
Twitter: https://twitter.com/getmasafi
Discord: https://discord.gg/HyHGaKhaKs
Medium: https://https//masafinance.medium.com
Reddit: https://www.reddit.com/r/MasaFinance/
Github: https://github.com/masa-finance
Writter
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