From my research, I'd have to say the "spin cycle" of public relations/media, so to speak, really took off much earlier than corporations in the 60's. Check out Sigmund Freud's nephew Edward Bernays...perhaps over a plate of bacon and eggs!
RE: NewsGuard and Microsoft Team Up To Destroy Independent Media Ahead Of 2020 Elections; Linked To Several Think Tanks, Government Officials
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NewsGuard and Microsoft Team Up To Destroy Independent Media Ahead Of 2020 Elections; Linked To Several Think Tanks, Government Officials