The worth and value of a meme is short lived, and yet also priceless, as it is the enjoyment one receives in the moment, and also the memory of it in approximately ten years time drives the price and cost up at that time.
Take for instance nyan-cat, was a huge phenomenon in its moment, and then again recently as people look back on the last century.
For instance I created Tac-Nayn about ten years ago, had a big boom of comments and views in that moment, then it died down. and recently its been climbing back into mainstream view. with thousands of views each day this year alone.
Either way the value in memecoins is in-itself a meme, a manipulation of the market done by the masses and pushed back against by the minimal 1%, its a strike at the very bourgeoise who control the markets, making them waste their money to keep everything in check while young startups are making a fortune.