In-Depth Discourse on Merculet ICO Project

Merculet is an open content platform (MVP token) envisioned as a nucleus for created content on the said network. This project looks at enhancing user adoption and retention as well as engagement for businesses using Merculet’s Attention Value Network categorized into:

• User Attention Value (UAV) System which provides logical assessment of users awareness in relation to requirements of entrepreneurs.
• Attention Incentive System helps in the creation of User Attention Tokens (UATs) that will be given away depending on the business criteria.

There are other relevant supporting components and applications for this ICO project. The main point is Merculet offers a comprehensive solution for entrepreneurs in issuing UATs. MVP tokens have varying rates to facilitate synergy and value exchanged between businesses.

Technical Details

The maximum market ceiling at the Initial Coin Offering will be $64 taking for granted the current Ethereum (ETH) price is $520. The conversion rate is 1 ETH equals to 70,000 (MVP). The Hard Cap (37,000 ETH) is as follows:

• 21,000 (Presale)
• 16,000 (Public Sale)
• ICO participants will get 30% of the total amount of tokens.

The bonus structure is 25% for pre-sale participants. There is a five-month vesting period and 20% will be released monthly. China and the United States are excluded from the ICO. The private sale is ongoing with the token distribution date scheduled six weeks after completion of the token sale.

Status of Project

Merculet will collaborate with MagicWindow, one of the smart content firms in China that specialize in user-growth, retention, and scaling. Majority of Merculet officers are executives of MagicWindow as well. The company also formed strategic alliances with Beijing ELEX Technology and Solo Ads.

Merculet’s projected schedule for 2018:

• 2nd Quarter = 1st Beta Release of AVN and Beta Application Market
• 3rd Quarter =Beta Release of AVN 2.0, Attention Purse, Application Market 1.1, and Open Content Platform
• 4th Quarter = Beta Release (2.0) of Attention Purse and Open Content Platform For 2019, Merculet will increase application of the token in commercial markets, support for enterprise smart contracts, and Open Content Platform modules.

MVP will be utilized as symbol for the chain protocol until the AVN is released. The system should improve ease of use for engagement and create new tokens to help businesses engage clients. The MVP’s value increases based on network users and commercial apps built for the User Attention (model). The more number of companies are engaged means a rise in the number of end-users and overall support for this token.

Brief Background & Solutions

The name Merculet comes from Mercury and Roman God of Commerce, Blocklet which is the foundation stone of the Blockchain platform. Merculet as the "Chief Growth Officer of Global Entrepreneurs" strives to leverage Blockchain attributes such as mutual trust facilitating the distribution of business civilization. In short, the project aims at helping entrepreneurs eliminate monopoly and progress through the revival of a value-driven marketplace.

Merculet makes use of the Blockchain for rebuilding production relationships, empowering business owners, and securing personal value. It looks forward to stimulation of users as well as entrepreneurs. The creation of a distributed enterprise calls for three fundamental elements:

• Web users onboard
• Online businesses onboard
• Reliability of Blockchain technology and commodities

Commitment to Global Enterprises

Merculet commits in providing Internet firms worldwide with uniform, fast, and massive adoption solutions as well as guide users and business operators toward the Blockchain-based Internet of Value without disrupting the behavior of people using the world wide web. This particular project provides the following:

• Comprehensive solution that allows users to attain value, meets escalating needs of business owners and deepens user scenarios of the public Blockchain and pertinent infrastructure.
• The Merculet concept will not change the habits of users. On the other hand, scalability will lead to the realization of a distinct value circulation process.
• It concentrates on the improvement of a modified user-experience.
• This project has the backing of prominent personalities and corporate institutions in China.
• Merculet management established a partnership with global partners in different industries.
• The team assists mobile Web business operators in terms of growth solutions in the fields of content and user focus.

In this regard, distributed exchange or trade does not need a decade to prosper if only corporations as well as consumers join the Blockchain bandwagon using an effective one-stop scheme. Thus, decentralization can be attained within a span of only two years. Incidentally, the Internet of Value comes from the mobile Internet which in effect comprises an attention economy. This form of economy refers to a practice in Information Management that deals with human attention as a limited commodity. It utilizes economic theory to address a variety of information management issues.

No Competitors

In the domain of Merculet, competition does not exist and flourish. It cooperates and works with Blockchain apps and processes. In other words, Merculet aspires for a win-win scenario of growth for all concerned parties. The company accepts all stakeholders who have a high regard for users and espouse novel product linkages. The Merculet Value Protocol is an accepted public chain asset (ERC20).

MVP stands as the foundation of the AVS which is anchored by the UAT. Said token connects various businesses with specific rates and enhance value circulation between one business owner and another. The mining logic of Merculet does not consume resources. Instead, it is incorporated directly into business-related systems. This is known as the Soft Mining concept. Through the platform, users earn money without having to modify their behavior in terms of app use making it easier for them to engage on this platform.

Merculet Leadership

The Chief Executive Officer of Merculet is Ivan Jiang with more than 10 years of experience in the field of software engineering. He founded MagicWindow. Ivan Jiang is ably supported by a team of young and capable technical gurus who specialized in UI/UX development and other fields of IT specialization.

For more information,

Website - https://merculet.io/#banner
Whitepaper - https://merculet.io/static/pdf/Merculet_Whitepaper_V0331a-EN.pdf
Bitcointalk ANN - https://bitcointalk.org/index.php?topic=3180239

Author - https://bitcointalk.org/index.php?action=profile;u=1188306;sa=summary