3 Steps to Stop Eye Shadow Creasing

Do you know that moment, around 3:00 pm, when you catch a glimpse of your reflection and realize the eye shadow you spent extra time on that morning melted, faded or creased. We’ve all had that moment! Luckily, with experience comes wisdom, and we have a three-step process to help you stop eye shadow creasing

1. Conceal (with Foundation)-
   First, start by concealing your under-eyes. This will ensure your makeup look is the main focus, not under-eye puffiness or dark circles. Here’s the trick, apply PurePressed Base or Amazing Base to your face and under-eye area before you pick-up your concealer.

Whether you prefer using pressed or loose powder, you will be able to get a good start at disguising dark circles. Therefore, you can use less concealer, avoiding the risk of it creasing underneath your eyes.

When you do apply concealer, less is more. Also, apply it after you finish your eye makeup to clean-up any potential fall-out from your eye shadow. Here’s a quick refresher to help you choose an under-eye concealer:

For a concealer that reduces puffiness as it covers try Active Light Under-Eye Concealer.
For a concealer that hydrates and offers customizable coverage try Circle\Delete Concealer.
For very dark circles try Enlighten Concealer.

1. Prime-
   Once you’ve prepped under your eyes with foundation, swipe on some Smooth Affair for Eyes to prime your eyelids. This product not only gives a sheer wash of color, but it also helps powder eye shadows stay all day. Priming also helps stop eye shadow creasing, smudging or caking throughout the day. As an added bonus, our eyelid primers also minimize the appearance of eyelid texture (ahem, fine lines and wrinkles), making your eyelids the perfect canvas for any eye shadow look.

2. Color and Definition
   You’ve concealed. You’ve primed. Now, you’re ready for some C-O-L-O-R. Complete your look with our eye shadows, eyeliners and mascaras.

Our trick to choosing the right color is to select eye makeup in a shade that is on the opposite side of the color wheel from your eye color. Need some suggestions? Here’s a quick refresher on the best eye shadow shades for your eye color.

When applying eye shadow, make sure to apply the lighter shades to the parts you want to bring forward or highlight and apply the darker shades to the areas you want to recede. So, if you have deep set eyes, apply lighter shades closer to your eye not your brow bone to help bring your eye forward. If you want to create the illusion of a lifted brow, add a light, highlighter shade to your brow bone.