In recent years, the number of smartphone subscribers has increased, especially in Asia-Pacific region. The healthcare market took this opportunity to provide mobile healthcare services, which enabled a communication between patients or personal digital assistants (PDA) and doctors. Furthermore, it can monitor a patient’s progress, receive and reply messages, and collect ecological data.
According to an analysis of The World Health Organization (WHO), Asia-Pacific region has the largest mHealth market. The study proved that SMS appointment reminders and raising healthcare awareness are the most popular mHealth facilities used by the Asia-Pacific customers. Smartphones can assist patients and physicians by reminding them about appointments and diagnostic information. The patients with Alzheimer and schizophrenia tend to forget their prescribed medicines, which can be fatal in several cases. By means of text messages and voicemail, they can get timed reminders and the exact amount of dosages.
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Recently, a study was conducted in Kerala, India that proved mHealth services can be used to fight cardiovascular diseases (CVD). The study included five patients and five doctors with of maximum variation of health, sex, age, CVD diagnoses, and risk factors. Moreover, they all had an access of mobile phones throughout the study. It concluded that the mHealth services can be used to improve health and lifestyle behavior. Furthermore, the scientists believe that it should be used to overcome the geological and financial barriers to optimize the limited sources.
There are several studies that showed the use of mobile phones has worsened inequality in India. According to the rural India health data, researchers have concluded that the access of healthcare services in the areas of the non-users of mobile phones living in the neighborhood of high mobile ownership is less than in the areas with lower ownership. According to the scientists, the private health services assume that all their patients own a smartphone, which created a discrimination against non-users. They suggest that the healthcare services should consider all the facts and possibilities in the market and take an appropriate action to improve the mHealth market.
However, the introduction of artificial intelligence (AI) in mHealth has helped to reduce the inequality. mHealth tools embedded with AI can assist doctors and diabetes patients to detect hyperglycemia and hypoglycemia averting serious health issues. The technology reports blood sugar readings after every five minutes and can detect user’s increasing blood sugar up to an hour in advance. AI can analyze a patient’s food intake, insulin dosages, daily routines, and other factors that affect health, and help find the patterns that defines the symptoms of serious health issues. Some of the mHealth services incorporated the assistance of Alexa. Just by calling Alexa, the program can check daily schedules, contact the caregivers, play games or music, and even remind about the medications and health tasks. It can be a great companion to patients who need an hourly check ups and constant assistance. Furthermore, loneliness can be the prime factor, which may disrupt one’s mental health. Alexa’s round the clock assistance can be used in such cases.
The recent developments in technology and the increasing number of mobile phone users has escalated the Asia-pacific mHealth market. In a recent report on mHealth market, Allied Market Research analyzed variety market trends, and outlined that the market was valued at $2.3 billion in 2014, estimated to grow by a CAGR of 35.8% during the period 2015-2020. The report offers Porter’s five forces analysis, key segments, regions, drivers, restrains, and opportunities in the mHealth market. Moreover, it examines key market players and the growth of the market in the regions of Asia-Pacific. The report is beneficial for market players, business experts, entry-level organization to understand the market trends and strategies to boost revenue.
Source: https://www.alliedmarketresearch.com/mHealth-asia-pacific-market