He was already the second most famous Mr N Modi of India.
But now Nirav Modi - the billionaire diamond trader and jeweller to Hollywood and Bollywood stars who shares a surname with the country's prime minister - is in the news for very different reasons.
Last month, Punjab National Bank filed a criminal complaint that accused Mr Modi and others of defrauding the bank, costing it 2.8bn rupees ($43.8m).
Then this week, the same bank publicly alleged that the jeweller was among those involved in an alleged $1.8bn fraud - which has led to fears for India's second-largest state-run bank.
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