With the advancement of technology, the mobile phone becomes the market and mobile apps become the shop. So, whenever you hire a mobile app developer or mobile app development company then remember you are not just building an app, you are constructing an entire shop.
What creativity or idea you have behind the mobile app development matters a lot but still there are some common features that your mobile app must include. Just like in your physical shop you don’t let anyone enter behind the counter, the firewalls of your mobile app do not let any intruders access your data.
Just like you convince customers with your plain simple words, you should create a mobile app that user friendly.
Below is the list of common features which are a must for developing a mobile app
User-Friendly
The above two words have changed the entire scenario of the market. Gone are the times when there was a rule of suppliers or businessmen, consumers had to buy what is provided by them, there are very few choices available. With the advancement of technology and economic expansion, there are various brands for one product, slightly different from one another and the concept of user-friendly took birth.
Marketers start focusing more on marketing rather than production. They start looking for ways to make their product better as compared to their competitors. One of the ways to step into customer shoes and look at the problem from their angle and that’s the beginning of making user-friendly products, especially in electronic products and later on services like software development or mobile app development.
The first and foremost requirement of a mobile app that it should be user-friendly. Whatever great feature you put in your mobile app, it is of no use if the mobile app is not simple or user-friendly. The other exact synonym of user friendly is simplicity or we can say, any product or service which a customer can use with ease without looking for any help. The mobile app should be designed in such a way that users will find the option as and when required without asking others.
Speed Optimization
Understand the importance of speed optimization with these two small quotes.
“In today’s world, where mobile and websites act as shops located on customer devices and click act like a conversation between salesman and customer. Remember the rule, only the faster and accurate replies bring the conversion.”
“A dissatisfied customer never walks alone”
These two quotes are enough to tell you the importance of speed optimization for your business.
A good mobile app developer should always keep speed optimization in his mind. A bad mobile app with high speed can bring some traffic but a good mobile app with low speed is nothing but trash. Just think of a hungry customer walking on a roadside and he just opened the restaurant app developed by you and the app took time to upload the option of a nearby restaurant or other features and finally the customer ended at your competitor’s restaurant. You have lost the business forever for that customer.
Speed optimization is a must for a mobile app. The developer should be careful while coding for a mobile app. The digital marketer should always check the speed of mobile apps regularly and take the necessary action as and when required.
Image Resolution
Images always play a vital role not only in business but in every important aspect of your life. What you see, what you can imagine, you can convert that into an image. With accurate colors, a viewer can easily depict what the image is and it's meaning.
The mobile app and website are incomplete without images. Think of a cooking app without the images of a recipe or dull images of a recipe. An image should please the eye of the beholder and motivate him to take an action. Remember the image of a recipe which brings water in your mouth and you watch the entire video to cook that recipe. Such is the power of image
So, whatever the idea of yours for developing a mobile app, you must include images with good resolution that touches with the senses of your audience.
Security
The mobile app must be secured with firewalls, antivirus software. As customers put trust in your mobile and give their banking details for buying products and services on your website. Their money should not go to a third party. So, take every precautionary measure for securing your mobile app or website.
Availability of Search Options
You must hear the phrase that “No two persons are the same”. The same concept applies to your customer. How well you developed the buyer persona before creating your mobile app but still there are a lot of things you may be going to miss. Secondly, you cannot put all the options on a single page.
That’s why there is always a search option in a mobile app so that the user can search what he doesn’t find in the options provided by you. It gives you what should be added to your mobile app and what kind of query looks in a particular niche of your business. So, keep this in mind while developing a mobile app for your business.
Feedback
There should be a feedback option in your mobile app for getting a true picture of what you have done so far and what needs to be done in the future to make your mobile app successful. Not just for your business, if you are striving for becoming a good mobile app developer then this option is a must for you.
Conclusion
Uniqueness is the key to the success of any mobile app. Just replicating a successful mobile app doesn’t fill your pockets for a long time. Yet, there are still some common features that a mobile app should have, without them your mobile app is always incomplete or worthless irrespective of how creative ideas you have.