According to a research report "Mobile Threat Defense Market by Offering, Operating System (iOS, Android, Other OS), Deployment Mode (On-premises and Cloud), Organization Size, Application (Phishing, Ransomware, Malware), Vertical, Region - Global Forecast to 2028" published by MarketsandMarkets,
the global Mobile Threat Defense Market is estimated to be worth USD 2.6 billion in 2023 and is projected to reach USD 7.2 billion by 2028, at a CAGR of 22.9% during the forecast period.
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The mobile threat defense market's momentum is primarily propelled by a convergence of factors that underscore the growing significance of mobile security. With the persistent surge in mobile device adoption, users across various industries rely heavily on smartphones and tablets for an array of professional tasks and accessing sensitive information. This widespread mobile integration has made mobile endpoints an attractive target for cybercriminals, fueling the demand for MTD solutions to protect against evolving threats. The pandemic has accelerated the adoption of remote and hybrid work models, further intensifying the need for mobile security as these devices increasingly serve as the primary gateway to organizational networks and data. The dynamic threat landscape, coupled with stringent data protection regulations and a heightened awareness of mobile-specific vulnerabilities, are collectively driving the rapid growth of the MTD market.
By OS, the iOS segment to register the highest growth rate during the forecast period
The iOS segment is anticipated to exhibit the highest Compound Annual Growth Rate (CAGR) in the mobile threat defense market. This growth is driven by several factors, including the widespread use of iOS devices in enterprise settings, the stringent security measures implemented by Apple, and the increasing recognition of iOS's vulnerability to targeted cyber threats. As businesses integrate iOS devices into their operations, the need for robust MTD solutions specifically designed to protect these platforms becomes paramount. This has led to a surge in demand for iOS-focused MTD solutions, which are expected to witness a remarkable expansion in the coming years, maintaining a high CAGR.
Based on organization size, the large enterprises segment is to grow at the highest CAGR during the forecast period
Within the mobile threat defense market, the large enterprises segment is projected to experience the most substantial Compound Annual Growth Rate during the forecast period. This growth is propelled by the increasing reliance of large organizations on mobile devices and the corresponding elevation in security concerns. Large enterprises, often possessing expansive mobile fleets and complex security needs, are recognizing the importance of MTD solutions to protect against a wide range of mobile-specific threats. Consequently, the demand for tailored MTD solutions designed to meet the scale and complexity of large enterprise operations is on the rise, driving the notable CAGR in this segment.
Asia Pacific to grow at the highest CAGR during the forecast period
The Asia Pacific region is poised to emerge as the fastest-growing hub within the mobile threat defense market, spurred by several distinctive catalysts. As Asia Pacific continues to lead in economic growth and digital transformation, the adoption of mobile devices in both individual and enterprise contexts is burgeoning. This surge in mobile device penetration has significantly expanded the attack surface, attracting cyber threats and making the region a focal point for enhanced mobile security measures. The regulatory environment in many Asia Pacific countries is progressively evolving, necessitating stringent data privacy and cybersecurity compliance. These factors, along with the ever-increasing smartphone user base and the diverse business landscape across the region, contribute to Asia Pacific's status as a pivotal growth region in the MTD market. The robust economic expansion and evolving cybersecurity landscape render Asia Pacific a focal point for MTD solutions, making it the forerunner in the global market's growth trajectory.
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Market Players
The major players in the mobile threat defense market are Cisco Systems (California), SAP (Germany), Broadcom (California), VMware (California), Citrix Systems (Florida), Kaspersky Labs (Russia), Ivanti (Utah), Micro Focus (United Kingdom), ZOHO (India), SolarWinds (Texas), Zimperium (Texas), Matrix42 (Germany), Sophos (United Kingdom), Blackberry (Canada), Esper (California), Lookout (California), Wandera (California), Pradeo (France), ZecOps (Israel), GuardSquare (Belgium), Upstream Security (Israel), Nexthink (Switzerland), Snyk (United Kingdom), Barracuda Networks (California), Zimbra (Texas), Bromium (California), AppGuard (Maryland), CellTrust (Arizona), SentinelOne (California).