As a startup, you are likely focused on growth. You desperately need to scale your business as quickly and efficiently as possible so that it can scale with the customer demand and stay competitive in the market.
However, this is not an easy task when so many things can go wrong along the way. The most common problem faced by startups is inadequate or slow customer acquisition process - both of which require a solid foundation for success at every level — from marketing strategy development to the customer acquisition process. This is where the android development service comes in, making it convenient for your business to get the custom-tailored mobile app aligned with your business goals.
Nine reasons your eCommerce startup needs a mobile app
- Enhanced UX (User Experience)
- Convert visitors into customers.
- Great Customer Reach
- Brand Recognition
- Customer Engagement
- Boost sales with enhanced app features
- Data analytics and enhanced marketing campaigns
- Better data collection to provide quality service
- Secure payment options
Let us explore these reasons one by one and see how they will contribute to the growth of your e-commerce business.
Enhanced UX (User Experience)
A mobile app opens tremendous ways to provide an enhanced user experience for your customers, like push notifications, in-app messages, and coupons to engage with them on the go.
As an eCommerce retailer, push notifications are an effective way to keep your customers informed about new products or special offers available only from you at that moment. This will allow them to easily see what's happening around them without disruptions due to other apps or programs running in the background on their device.
Convert visitors into customers
It's no secret that mobile apps are the best way to convert visitors into customers.
In fact, according to a study, "90% of all Android app users make purchases when they're on their phones or tablets." And because mobile eCommerce apps offer so many advantages over website shopping carts—including increased sales and customer loyalty—it's worth considering how they can be used in your business model as well.
Great Customer Reach
These mobile apps provide the ease of use and convenience that you want from your customers.
Apps are convenient and easy to use, which means that your customers can access them whenever they want.
Suppose you're selling shoes, for example. In that case, an app might be a more convenient way for a customer whose job requires them to wear heels every day than it would be if he/she had to go online every time she wanted shoes—and then find an appropriate size pair without having to make another visit.
Brand Recognition
The more people know about your brand, the more likely they are to download the app and ultimately purchase your product and convert it into loyal customers. Your prospects can visit your app any time at their convenience and they will be able to see exactly what makes your company unique.
A mobile app also allows you to build a relationship with them on their terms—they don't have to wait until they get home from work or school before being able to access information about how much you care about them as individuals.
Customer Engagement
Engage your customers in a way that's relevant to them through mobile apps. With a mobile app, you can target the right users at the right time with push notifications. These messages are tailored based on what the customer has done in their account and who they are likely to be interested in doing business with (e.g., new product launches).
You can also use push notifications to provide key pieces of information that might otherwise get lost or ignored by customers browsing through other parts of your site—like when a product goes on sale or some new features that have been added since the last time they visited.
This will help keep them engaged so they'll come back for more.
Boost sales with enhanced app features
ROI can go over the roof when you leverage a mobile app. The most important thing to remember about this is that a mobile app is not just a website but also offers many other benefits that can help your business grow and thrive.
For example:
Apps are more profitable than traditional websites because they allow for convenient transactions between customers and vendors. This means more revenue for you, which means more profits overall.
Apps can be used as an inventory management tool or CRM system for your store's inventory management needs (and so much more). This will save time and money in the long run because there's no need for employees who handle these tasks manually anymore—they're all done with just one click from their phone instead.
Data analytics and enhanced marketing campaigns
Data analytics is a powerful tool for improving your company's performance. It can help you:
Improve the user experience by analyzing customer data, such as demographics and purchase history. This allows you to tailor your content, offers, and promotions specifically for each customer so that they get what they want from the site or app—and not someone else's.
Improve customer retention by understanding which features are most important to them (and why). Once again, this helps you create an engaging experience on both the front end of your website/app as well as back-end databases of product details like serial numbers or purchase histories.
Better data collection to provide quality service
Besides improving your service quality, data collection helps you better understand your customers and improve the quality of your products and marketing campaigns. It also helps you improve customer service, which can be crucial for startups that want to build loyal customers.
It also helps you put more emphasis on what matters most: improving customer experience by listening closely to feedback from customers and iterating accordingly.
Secure payment options
Mobile payments are important for eCommerce because they add convenience to app purchases. They allow you to instantly accept credit card payments from your customers as well as make in-app purchases. The majority of mobile users prefer to pay with a credit card over cash or another payment method when making purchases online.
This is why any startup needs to have an easy way for customers to make secure payments through its app — if not, then these customers might be unwilling or unable to buy anything at all.
Conclusion
We hope you're now more confident about your mobile app. This is a crucial part of the eCommerce process for startups, as it allows them to reach out to a wider audience and engage them in their brand. With all the data available today on mobile usage, it's hard not to see how important this trend is going forward.
There are many apps out there that help you manage your store inventory and sales. Some of these apps offer integration with popular platforms, while others are specifically focused on automating marketing tasks like click tracking and email campaigns—all things that can help you grow your business faster than ever before.
Even if your company doesn't have an app yet (or even if they do but just aren't using it), consider creating one because there is no better time than now when it comes down.