The answer to this question largely depends on the specific business and its goals. Both mobile apps and websites can be effective in driving business, but they serve different purposes and are better suited for different types of businesses.
Mobile apps are typically best for businesses that want to create a highly personalized, interactive experience for their customers. For example, a restaurant may benefit from a mobile app that allows customers to browse the menu, place an order, and pay directly from their smartphone. Similarly, a fitness app may allow users to track their progress, connect with friends, and join challenges, providing a highly engaging experience.
Websites, on the other hand, are typically better suited for businesses that want to provide information, build their brand, and drive traffic to their physical location or online store. For example, a retail store may benefit from a website that showcases their products, provides store hours and location information, and allows customers to make purchases online. Similarly, a service-based business such as a law firm or marketing agency may benefit from a website that showcases their expertise and provides contact information for potential clients.
Ultimately, both mobile apps and websites can be effective in driving business, but it depends on the specific goals and needs of the business. Some businesses may benefit from having both a mobile app and a website, while others may only need one or the other.