Really interesting Rok. I've been off Steemit for a while for a reason that is very relevant to this post - I was designing an economic model for a startups token ecosystem to see how value could be transferred within the system to best fit the user and the company.
Having a huge interest in monetary theory, I generally look at value more literally, but I agree that the key is to focus on value. If you create value then money generally flows as a means of transacting that value, and if you create a good system, the flow of money is sufficiently correlated with the creation of value (ideally as an overall surplus, but even a perfect system couldn't really make that happen forever).
I think a lot of people want more money, the key is to focus on what processes will bring that money to you.