From time to time it's easy for many to get lost into the bellowing sounds of the mass. Choosing to jump on the bandwagon instead of making one's own way on horse is all too often the common scene.
The Wild West today is a dichotomy of people with the line drawn between worship and diatribe. Pollyanna cowboys in love with celebrities vs the highly critical: two sides of the same coin fighting for or against the Kardashians. Whether one likes or dislikes the well known family, numbers never lie. Numbers always speak the same universal language, no matter if public opinion goes wild for branded items or holds a gun up in protest.
Last year alone, Kylie Costmetics pulled in $420 million dollars. So let's take a look at the marketing genius that is Kylie Jenner by looking at her most recent photo. The photo which "broke instagram" with the highest amount of likes on a photo in 24hrs.
Let's talk about the cleverness of this photo for a minute. What does Kylie Jenner's brand focus around? Cosmetics. Her followers love make up. Skin products. Hair care. Nail polish. So what does her photo display?
A pink polished thumb with a little hand wrapping around it.
Cinematographers appreciate the beautiful rack focus between the thumb & hand (still brand-related) and the sleeping baby. With social media accounts so carefully planned and executed with such consistency, it's no wonder that Kylie Cosmetics is projected to become a billion dollar fashion industry within the next few coming years.
Many who occupy the side of hating her will use the excuse that her success is built upon the fact that she belongs to a wealthy family with a legacy of successful siblings. To question these accusations one quickly comes to realize a lack of objective substance. There are more than enough cases of award winning parents with deadbeat kids, more than enough families where one child becomes a fantastic winner while the others choose to suffer in misery.
No, money and family do not guarantee success. Success, like any other journey is a personal choice driven by mind wealth. The success of Kylie Jenner has to do with the quality and consistency of her work.
One may think, "who cares?" but the facts are the facts: Kylie Jenner has created a multi-million dollar brand by her own efforts. No one is forcing her to invest her money in ideas and business ventures which give her great returns.
One can either learn from her example or hop on the bandwagon where fare is free, but the ride is paid for with mind space. The choice is for each of us to make.
