10 Retail Store Manipulation Tactics Being Used On YousteemCreated with Sketch.

in money •  7 years ago  (edited)

How The Retail Stores Are Manipulating You To Buy More

store_Scams


  • Price items 1 cent less than round number, so it always ends with .99

  • This tricks the brain into thinking that item is actually cheaper than if it was whole number ex: $5.00 vs $4.99

  • Free Shipping

  • It's not free in most cases, they just inflate the price of the item before offering free shipping

  • Gift Cards

  • When you want to give a gift think twice because there is $41 Billion Worth of Unclaimed Gift Cards since 2005. So avoid giving anyone gift cards. So either give them money or ask them what they want, but in case you have it you can sell it at CardCash.com or other similar websites.

  • Store Layout

  • They put the items we need the most all the way at the back so that there is a chance you might buy few other things on impulse before getting to your destination.

  • Illusion of Bulk Bargains

  • Buy 2 Get 1 FREE, who doesn't love free stuff but in most cases it's just a trick to get you to buy two items that you don't really need. You most likely wouldn't have bought it if it didn't say FREE.

  • False Sense of Urgency

  • Limited stock / Limited Offer is just another trick for them to push their products by creating false urgency, we all know they won't run out of any product.

  • High Discount / Big Markdowns

  • "Retail price $139.99. Our price $49.99". Some stores inflate the prices before the sale starts to make seem the discount bigger than it actually is

  • Checkout Line Display

  • This is where the shoppers spend the most time waiting, so they fill it with candy and other junk food so that you will impulse buy while waiting. Also this is the most profitable area in the store.

  • Decoy Pricing

  • Lets say there is a $2 fries and the large is $8, most people will buy the small. However, if you add a medium at $7, most people will buy the large because they say, 'Oh, it's only a dollar more than the medium.'"

  • The Loss Leader

  • Stores are willing to take a loss on few heavily discounted items just to get you in their store, then you will impulse buy other things that aren't on sale and they will cover their losses.

Salespeople Are Not Your Friends!

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~The loss leader~
Out of tricks you posted, this is by far the most annyoing to me.
Especially when a retail store has a sale on something, and then doesn't have it when I get there.
It really makes ya feel like they just want to get you in the store.
Frys, the electronic store, is notorious for doing this....

The other tricks are pretty easy to catch onto.
I always round the .99 to a whole dollar above, so it dont seem cheaper.
And when it comes to bulk deals I make sure I'm getting what I absoultely need.

Thanks for sharing these tricks!
~Nico

All of these are sale tricks.
The one I get most irritated is the previous price in discount season, for example the previous price tag is so high but actually it has never been priced at that price.

Well that's why we have price comparison engine websites where it crosschecks items across all the web so you check the price before you buy it. But ye it is a scummy tactic.

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