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How To Make
Money Online
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How To Make Money Online
Title: How To Make Money Online
Copyright © 2019 eMarketing Institute
Web: https://www.emarketinginstitute.org/
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eMarketing Institute
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VAT ID: DK 3531871301
Email: [email protected]
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Table of contents
Table of contents ................................................................................................... 4
- Introduction ..................................................................................................... 18
Skills needed to work online .................................................................................................... 19
Organization ................................................................................................................................... 19
Communication .............................................................................................................................. 20
Resourcefulness ............................................................................................................................. 21
Availability ...................................................................................................................................... 21
Benefits of working online ....................................................................................................... 22 - How To Make Money Online ............................................................................ 25
Payment method ...................................................................................................................... 25
Not handling payments .................................................................................................................. 25
Handling payments yourself .......................................................................................................... 26
Registering a business .............................................................................................................. 27
Long-term goals........................................................................................................................ 27 - Sell Online ........................................................................................................ 29
Online marketplaces ................................................................................................................ 29
Products you sell ...................................................................................................................... 30
Selling old stuff............................................................................................................................... 30
Selling your products ..................................................................................................................... 31
Reselling products .......................................................................................................................... 31
Selling your service ........................................................................................................................ 31
Selling digital products ................................................................................................................... 31 - Start a Webshop .............................................................................................. 40
Set up the website ................................................................................................................... 40
Platform ......................................................................................................................................... 41
Hosting ........................................................................................................................................... 41
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Domain ........................................................................................................................................... 41
Social media channels .................................................................................................................... 41
Subscribers list ............................................................................................................................... 41
Set up the webshop ................................................................................................................. 42
E-commerce integration ................................................................................................................ 42
Make products available .......................................................................................................... 42
Product categories ......................................................................................................................... 43
Product page .................................................................................................................................. 43
Product name ................................................................................................................................. 43
Product description ........................................................................................................................ 43
Visual elements .............................................................................................................................. 44
Promote your webshop ........................................................................................................... 46 - Dropshipping.................................................................................................... 48
What is dropshipping? ............................................................................................................. 48
Advantages of dropshipping .................................................................................................... 49
Disadvantages of dropshipping ................................................................................................ 50 - Freelancing ...................................................................................................... 53
Who is a freelancer .................................................................................................................. 53
Advantages ............................................................................................................................... 54
Disadvantages .......................................................................................................................... 55
Getting started as a freelancer ................................................................................................ 56
Create an online profile ................................................................................................................. 57
Choose a niche ............................................................................................................................... 58
Determine the target clients .......................................................................................................... 58
Set your rates ................................................................................................................................. 58
Types of work you can do as a freelancer ................................................................................ 59
Admin support ............................................................................................................................... 61
Customer service ........................................................................................................................... 61
Development ................................................................................................................................. 61
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Translation ..................................................................................................................................... 61
Design............................................................................................................................................. 62
Writing ........................................................................................................................................... 62
Where to find a job as a freelancer? ........................................................................................ 62
Fiverr .............................................................................................................................................. 63
Upwork ........................................................................................................................................... 63
Freelancer ...................................................................................................................................... 64
iFreelance ....................................................................................................................................... 65
People Per Hour ............................................................................................................................. 66
Final recommendation ............................................................................................................. 67 - Rent Online ...................................................................................................... 69
What to rent ............................................................................................................................. 69
How to rent online ................................................................................................................... 70
Where to rent online ................................................................................................................ 70 - Starting and Monetizing Your Blog ................................................................... 74
A thing or two about blogging ................................................................................................. 74
Beyond writing ......................................................................................................................... 76
Start with optimization ............................................................................................................ 76
Online promotion of your blog ................................................................................................ 76
How to earn money from blogging .......................................................................................... 76
Monetizing your blog ............................................................................................................... 77
Displaying banners ......................................................................................................................... 77
AdSense.......................................................................................................................................... 77
Sponsored posts/reviews ............................................................................................................... 79
Affiliate marketing ......................................................................................................................... 79
Selling your own product(s) ........................................................................................................... 79
Selling your services ....................................................................................................................... 80
Indirectly making money from blogging .................................................................................. 80
7 - Become an Influencer ...................................................................................... 83
What is influencer marketing? ................................................................................................. 83
What do you need to monetize the influence? ....................................................................... 84
Opportunities to monetize influence ....................................................................................... 85
Opportunity to speak at the conferences/workshops/seminars................................................... 86
Opportunity to work with brands .................................................................................................. 86
Opportunity to work with other influencers ................................................................................. 86 - Affiliate Marketing ......................................................................................... 89
Merchants and affiliates .......................................................................................................... 90
What do you need to become an affiliate? ............................................................................. 90
How to find affiliate programs to join? .................................................................................... 93
How to know if the program is right for you?.......................................................................... 94 - Using YouTube to Make Money Online .......................................................... 96
Think about content first ......................................................................................................... 96
Creating a YouTube channel .................................................................................................... 96
Start creating content that brings views .................................................................................. 99
Enable monetization ................................................................................................................ 99
Other ways of making money on YouTube ............................................................................ 101 - Teaching Online ........................................................................................... 104
Choosing your niche ............................................................................................................... 105
Starting with online classes .................................................................................................... 106
Equipment .................................................................................................................................... 106
Software ....................................................................................................................................... 106
Your portfolio ............................................................................................................................... 110
Pros and cons of online classes .................................................................................................... 110
Starting with online courses .................................................................................................. 112
Equipment .................................................................................................................................... 112
Software ....................................................................................................................................... 112
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Advantages and disadvantages of teaching online courses ........................................................ 119 - Become a writer ........................................................................................... 123
What will you need? .............................................................................................................. 123
Writing ......................................................................................................................................... 124
Research ....................................................................................................................................... 124
Environment ................................................................................................................................ 124
Software ....................................................................................................................................... 124
Publishing independently ....................................................................................................... 125
Working for others ................................................................................................................. 126
Where to find jobs? ................................................................................................................ 126
Cold emailing ............................................................................................................................... 126
ProBlogger Job Board ................................................................................................................... 126
Freelancing platforms .................................................................................................................. 126
LinkedIn ........................................................................................................................................ 127
ConstantContent .......................................................................................................................... 127 - Exploring Websites That Pay for Specific Tasks ............................................ 129
Do surveys .............................................................................................................................. 129
Do various online tasks .......................................................................................................... 130
Get paid when you buy .......................................................................................................... 130
Name a business .................................................................................................................... 131
Become a mystery shopper ................................................................................................... 131
Make money by losing weight ............................................................................................... 132 - Best Practices for Making Money Online ..................................................... 134
Find a niche ............................................................................................................................ 134
Learn how to communicate ................................................................................................... 135
Build your reputation ............................................................................................................. 135
Provide value .......................................................................................................................... 136
Stay informed ......................................................................................................................... 136
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Be careful when outsourcing ................................................................................................. 137
Define contracts /TOS ............................................................................................................ 137
Find colleagues ....................................................................................................................... 138
Balance life and career ........................................................................................................... 138 - Possible Scams When Making Money Online ............................................... 140
Scams to avoid ....................................................................................................................... 140
Writer and research scams .......................................................................................................... 141
Money scams ............................................................................................................................... 141
Multi-level marketing................................................................................................................... 141
Contest and sweepstakes ............................................................................................................ 141
Watch out for these signals ................................................................................................... 142
Sounds too good to be true ......................................................................................................... 142
Vague job description .................................................................................................................. 142
No contact information................................................................................................................ 142
Research shows nothing .............................................................................................................. 143
Being contacted about a job offer without applying ................................................................... 143
You are required to provide personal/confidential information ................................................. 143
Avoid deals based on product profit............................................................................................ 143
Conclusion .................................................................................................................................... 144 - Glossary ....................................................................................................... 146
- Making Money Online Questionnaire .......................................................... 153
Questions ............................................................................................................................... 153
Answers .................................................................................................................................. 164 - Conclusion ................................................................................................... 166
Starting out............................................................................................................................. 166
Lifelong learning ..................................................................................................................... 167
Taking the opportunity .......................................................................................................... 167
Final suggestion ...................................................................................................................... 168
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Define ........................................................................................................................................... 168
Research ....................................................................................................................................... 168
Plan .............................................................................................................................................. 168
Implement .................................................................................................................................... 168
Analyze ......................................................................................................................................... 168
Bonus Material: How To Start A Blog ................................................................. 170 - Introduction: How To Start a Blog .................................................................. 172
Blogging statistics worth knowing ......................................................................................... 174 - The Basics of Blogging .................................................................................... 177
What is a blog? ....................................................................................................................... 177
Types of blogs ......................................................................................................................... 178
Personal blog ............................................................................................................................... 178
Business blog ................................................................................................................................ 178
Niche blog .................................................................................................................................... 179
Types of content .................................................................................................................... 179
Evergreen content ....................................................................................................................... 180
Compounding blog post ............................................................................................................... 181
Content formats ..................................................................................................................... 181
Written content ........................................................................................................................... 181
Visual content .............................................................................................................................. 182
Audio content .............................................................................................................................. 182
Video content............................................................................................................................... 182 - Blogging Platforms and Hosting ..................................................................... 185
What is a blogging platform? ................................................................................................. 185
WordPress .................................................................................................................................... 185
Joomla .......................................................................................................................................... 187
Squarespace ................................................................................................................................. 188
Blogger ......................................................................................................................................... 189
Wix ............................................................................................................................................... 189
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Medium ........................................................................................................................................ 190
Tumblr .......................................................................................................................................... 191
How to choose a blogging platform? ..................................................................................... 191
Self-hosted vs. hosted .................................................................................................................. 191
Online community ....................................................................................................................... 193
Features and plugins .................................................................................................................... 193
Pricing .......................................................................................................................................... 193
What is hosting? ..................................................................................................................... 193
Types of plans .............................................................................................................................. 194
Types of hosting services ....................................................................................................... 195
What to think about when choosing a hosting provider? ........................................................... 195 - Planning Your Blog ......................................................................................... 201
Name ...................................................................................................................................... 201
Domain ................................................................................................................................... 202
Logo and graphics .................................................................................................................. 203
Social networks ...................................................................................................................... 205
Blogging strategy .................................................................................................................... 206
Goals ............................................................................................................................................ 206
Content planning ......................................................................................................................... 207
Target group ................................................................................................................................ 207
Promotion tactics ......................................................................................................................... 208
Monetization ................................................................................................................................ 209 - Blog Design .................................................................................................... 211
Choosing a template .............................................................................................................. 211
One-column ................................................................................................................................. 213
Two-column ................................................................................................................................. 213
Three-column ............................................................................................................................... 213
Grid .............................................................................................................................................. 214
Portfolio ....................................................................................................................................... 214
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Magazine ...................................................................................................................................... 215
Blog pages .............................................................................................................................. 215
Homepage .................................................................................................................................... 215
About us page .............................................................................................................................. 216
Start here page ............................................................................................................................ 217
Contact page ................................................................................................................................ 217
Other blog pages .......................................................................................................................... 217
Main menu ............................................................................................................................. 218
Categories .............................................................................................................................. 219
Make a quick sketch ............................................................................................................... 219 - Choosing Blog Plugins .................................................................................... 222
Choosing plugins .................................................................................................................... 222
Advantages................................................................................................................................... 222
Disadvantages .............................................................................................................................. 223
Popular free WordPress plugins ............................................................................................ 225 - Creating and Publishing Articles ..................................................................... 231
Creating an article .................................................................................................................. 231
Writing a blog post ................................................................................................................. 232
Title .............................................................................................................................................. 232
Create an outline ......................................................................................................................... 232
Intro ............................................................................................................................................. 233
Content ........................................................................................................................................ 233
Conclusion .................................................................................................................................... 234
Proofreading and editing ............................................................................................................. 234
Publishing the article ................................................................................................................... 236 - How to Optimize a Blog Post .......................................................................... 240
SEO-friendly ............................................................................................................................ 240
Title optimization ......................................................................................................................... 240
Content optimization ................................................................................................................... 241
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Image optimization ...................................................................................................................... 242
Links optimization ........................................................................................................................ 243
User-friendly........................................................................................................................... 244
Mobile-friendly ....................................................................................................................... 245
Content structure ......................................................................................................................... 246
Responsive design ........................................................................................................................ 247
Page load time ............................................................................................................................. 247
Images .......................................................................................................................................... 248
CTAs ............................................................................................................................................. 248
Sidebar ......................................................................................................................................... 248 - Integrating Social Media ................................................................................ 250
Sharing on social networks .................................................................................................... 251
Building influence through social networks ........................................................................... 252
Promotion through social media ........................................................................................... 253
Organic reach ............................................................................................................................... 253
Paid reach .................................................................................................................................... 253
Social media promotions ............................................................................................................. 254
Collaboration with the influencers/brands .................................................................................. 254 - Getting Your Blog Indexed ........................................................................... 257
The process of indexing web pages ....................................................................................... 257
Sitemap .................................................................................................................................. 258
Submit the sitemap to search engines ........................................................................................ 258
Submit to search engines ....................................................................................................... 259
Get links .................................................................................................................................. 261
Make sure your content is optimized .................................................................................... 262
Publish regularly ..................................................................................................................... 262 - Blog Statistics to Monitor ............................................................................. 264
Blog metrics ............................................................................................................................ 264
Unique visits ................................................................................................................................. 265
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New Vs. returning visitors ............................................................................................................ 265
Pages per visit .............................................................................................................................. 265
Bounce rate .................................................................................................................................. 265
Average session duration ............................................................................................................. 266
Popular content ........................................................................................................................... 266
Referral traffic .............................................................................................................................. 267
New conversions .......................................................................................................................... 268
Mobile visitors ............................................................................................................................. 269
Google Analytics for your blog ............................................................................................... 270 - Build Engagement on Your Blog ................................................................... 274
Use conversational voice ....................................................................................................... 275
Invite people to interact ........................................................................................................ 276
Dedicated communities ......................................................................................................... 276
Free communities ........................................................................................................................ 277
Exclusive communities ................................................................................................................. 277
Paid communities ........................................................................................................................ 277
Organize an activity ................................................................................................................ 278
Readers become your focus ................................................................................................... 278
Related content ...................................................................................................................... 279 - Ways to Promote Your Blog ......................................................................... 283
Have extraordinary content ................................................................................................... 283
Uniqueness .................................................................................................................................. 284
Consistency .................................................................................................................................. 284
Completeness .............................................................................................................................. 284
Be an active member of communities ................................................................................... 284
Promote on social media ....................................................................................................... 285
Choose the social networks ......................................................................................................... 285
Create recognizable presence ...................................................................................................... 285
Share content on social networks ................................................................................................ 285
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Interact with your followers ........................................................................................................ 286
Paid promotion ...................................................................................................................... 286
Search engine ads ........................................................................................................................ 286
Social media ads ........................................................................................................................... 286
Paid collaborations ...................................................................................................................... 287
Email marketing ..................................................................................................................... 287
Guest blogging ....................................................................................................................... 287
Blogger outreach .................................................................................................................... 288
Working with influencers ....................................................................................................... 288 - Making Money Through Your Blog ............................................................... 291
Affiliate marketing.................................................................................................................. 291
AdSense .................................................................................................................................. 292
Banners .................................................................................................................................. 292
Sponsored content ................................................................................................................. 292
Starting a business ................................................................................................................. 293
Promoting a business ............................................................................................................. 293
Products and services............................................................................................................. 293
What to think about when choosing monetization method? ............................................... 294 - How to Start a Blog Glossary ........................................................................ 297
- Questionnaire .............................................................................................. 305
Questions ............................................................................................................................... 305
Answers .................................................................................................................................. 317 - Conclusion ................................................................................................... 319
Blogging and online marketing .............................................................................................. 319
Email marketing ........................................................................................................................... 319
Search engine marketing ............................................................................................................. 320
Affiliate marketing ....................................................................................................................... 320
Building community ............................................................................................................... 320
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Planning and documenting .................................................................................................... 321
Reasons to start a blog ........................................................................................................... 322
Blogging checklist ................................................................................................................... 322
The final thought .................................................................................................................... 323
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