Inbound Marketing, The solution you're looking for
source: America-retail.com
Inbound marketing has become very popular nowadays and why do you think that is? Well, Because of its effectiveness a lot of businesspeople want to get into the inbound marketing world, this is because it is so effective that customers will follow you; this happens when you become the solution for all their problems.
An environment where people can get the solution for their problems by themselves is the key of inbound marketing. Studies have shown that most people don't try to look for the solution of their problems but the origin or what caused it.
source: socialmediacm.com
Spamming in the past was the way advertising was done "effectively". It was the way companies used to promote their products; catchy jingles and unforgettable TV commercials (just to mention two of them).
Because of technology advances, this kind of advertising is not effective anymore, allow me to give you some examples:
- TV commercials are a thing from the past because with a VCR you can go forward anytime and if you have streaming services such as Netflix, say goodbye to tv commercials.
- E-mail spamming nowadays is taken for granted because you have antispam services which will get rid of mostly all of them.
- Automatic dialers don’t work anymore; people end those calls before even answering them.
The best part of the inbound marketing is that you give your clients the opportunity to be listened, when this happens, you feel their problems with them and at the end you offer them a solution, this has shown to attract many customers and when a customer feels comfortable and confident he or she may become a potential customer, you only need to show him or her what his or her possible solutions may be, after the customer feels you’re the solution HE WILL MAKE THE CALL FOR HIMSELF, the best part of this system is that customers follow you because they trust what you are.
source: realtybiznews.com
So... Inbound marketing, do you prefer to call unknown people or be called by customers?