The three secrets behind Amazon's success

in motivation •  6 years ago  (edited)

Hello wonderful steemian community, how are you all doing.

So the other day i was reading “the everything store” by Brad Stone. And i decided to write a thing or two about the book or better still i decided to write about Amazon's success because i knew that there were still many people who were still struggling to find their footing in their current business and i wanted this post to serve as motivation and a pointer to those guys.

So without further adieu let's begin
amazon-2183855__340.png
Amazon started in Jeff Bezos' garage only with his vision to sell everything, everywhere. This article is a book summary of, "The Everything Store" by Brad Stone. the book shows the unique thinking Bezos had to make his dream a reality. Amazon's success is a result of MANY things they did right. Here are a few reasons why they became a company that's feared so much by its competition.

#1 Amazon Is Genuine
Pictures-of-Jeff-Bezos-.jpg

"We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent." Page 12.

Most companies claim to be these traits but rarely are they all three. Big businesses tend to react to their competition rather than focusing on their customer. Amazon gives a good reason for customers to keep coming back for more.

For example, Bezos still makes his employees pay for parking because he'd rather spend money lowering prices... It's always customers first at Amazon.

#2 The Flywheel

Jeff Bezos runs Amazon like he's playing multiple games of chess at the same time. He favours long term strategy over short term profitability.

To the shock of book publishers, he priced all eBooks at $9.99, taking a loss on each sale. He's done this many times with many products, but why does this strategy work?

Amazon has a virtuous cycle that powers their business. Here is Amazon's "secret sauce" from page 126:

"Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop."

By learning how to have the lowest prices possible, Amazon gains customers, marketshare, and profit long-term. By focusing on what they're good at, Amazon is always a few steps ahead of everyone else.

#3 Innovate Fast

Despite Amazon's massive size, they still innovate quickly like a startup.

With lots of innovation comes lots of failure. Despite that, their successful ideas pay off many times over. Amazon has created products that make them much more than an eCommerce store.

One Click Checkout, Amazon Web Services, Amazon Cloud Drive, KDP, Amazon Marketplace, Amazon Prime, Amazon Instant Video just to name a few.

To support his long-term strategy and innovation, Bezos was building the Kindle before there was even a market for e-readers. If books would be digital in the future, Bezos wanted to sell all of them.

He started development with no proven market and waited for the right time to release the Kindle. He was right, and when the market was ready Amazon dominated eBook sales by over 90%.

The Kindle is just one example showing how innovation is embedded within Amazon's culture.

Summary

Jeff Bezos is similar to Sam Walton who built the Wal-Mart empire. He uses innovative and bold ideas that always revolve around his customer focus.

    To the steemian community 

Cheers to all the wonderful steemians

I hope this post was helpful guys.

Oh and keep an eye👀 out for my future post by following me. Love ha!!

Authors get paid when people like you upvote their post.
If you enjoyed what you read here, create your account today and start earning FREE STEEM!
Sort Order:  

Hi and welcome here! When I started on steemit, my biggest problem was to find interesting people to interact with. So, to help newcomers getting started I created a directory with other interesting and or talented steemians to follow or interact with. Feel free to check it out at https://www.steemiandir.com I am sure it will help you find like-minded people. Enjoy your stay here and do not hesitate to contact me if you have any questions!

Thanks

Welcome to Steem humptyy! Partiko is officially the fastest and most popular mobile app for Steem. Unlike other Steem apps, we take 0% cut of your earnings! You can also be rewarded with Partiko Points while using Partiko and exchange Partiko Points for upvotes!

Partiko for Android can be downloaded here on Google Play and the iOS version is available here on the App Store.

If you have more questions, feel free to join our Discord channel and ask @crypto.talk, we're always here to help!

Thank you so much for your interest!

Welcome to Steemit humptyy. The official FAQ can be found here and has A LOT of information https://steemit.com/faq.html - Also remember, Steemit is just ONE of the sites built that uses Steem the blockchain. You should also check out DTube and DSound for starters and if you're a gamer, Steem Monsters! There are many other cool apps but I can't list them all here, there's just too many! But I'd also like to mention Steempeak, it's a better blogging platform that has a lot of cool features. Welcome to the blockchain! :) Oh, and if you're interested in creating your own tokens or smart contracts, check Steem engine!

Thanks for the help Janne😉

Congratulations @humptyy! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :

You made your First Comment
You published your First Post
You got a First Vote
You received more than 10 upvotes. Your next target is to reach 50 upvotes.

You can view your badges on your Steem Board and compare to others on the Steem Ranking
If you no longer want to receive notifications, reply to this comment with the word STOP

Do not miss the last post from @steemitboard:

Are you a DrugWars early adopter? Benvenuto in famiglia!
Vote for @Steemitboard as a witness to get one more award and increased upvotes!

Welcome to Steemit humptyy. The official FAQ can be found here and has A LOT of information https://steemit.com/faq.html - Also remember, Steemit is just ONE of the sites built that uses Steem the blockchain. You should also check out DTube and DSound for starters and if you're a gamer, Steem Monsters! There are many other cool apps but I can't list them all here, there's just too many! But I'd also like to mention Steempeak, it's a better blogging platform that has a lot of cool features. Welcome to the blockchain! :) Oh, and if you're interested in creating your own tokens or smart contracts, check Steem engine!

Welcome to Steemit humptyy. The official FAQ can be found here and has A LOT of information https://steemit.com/faq.html - Also remember, Steemit is just ONE of the sites built that uses Steem the blockchain. You should also check out DTube and DSound for starters and if you're a gamer, Steem Monsters! There are many other cool apps but I can't list them all here, there's just too many! But I'd also like to mention Steempeak, it's a better blogging platform that has a lot of cool features. Welcome to the blockchain! :) Oh, and if you're interested in creating your own tokens or smart contracts, check Steem engine!

Yeah thanks Janne for the heads up and I'll definitely check those other sites you mentioned.
Thanks again 😜

Welcome to Steemit humptyy. The official FAQ can be found here and has A LOT of information https://steemit.com/faq.html - Also remember, Steemit is just ONE of the sites built that uses Steem the blockchain. You should also check out DTube and DSound for starters and if you're a gamer, Steem Monsters! There are many other cool apps but I can't list them all here, there's just too many! But I'd also like to mention Steempeak, it's a better blogging platform that has a lot of cool features. Welcome to the blockchain! :) Oh, and if you're interested in creating your own tokens or smart contracts, check Steem engine!

Good Post humptyy. I remember when i fist used Amazon in college about 10 years ago to buy textbooks. One of my friends told me it was much cheaper to buy them on there than at the book store. I never would have thought that Amazon would become what it is today at that time. But like you mentioned innovation and bold ideas has paid off well for Amazon.

Thanks @Injeeper. And i will also be writing more on some other helpful topics incase you're interested

Hello @humptyy

Welcome to Steemit & Wish you luck - success with Steemit!

Currently, We're supporting for the Planktons by our small upvote. If you follow @haccolong you will get free upvote of 20 users. You may like it, Check statement here.

To get more 15SP delegate + 3000points and receive additional rewards from your activities on Steemit, you can use Partiko app for your phone.

Please ignore this reply if you do not need the above.

Posted using Partiko Android

Welcome to steemit @humptyy.

Welcome the new steemians. Have a great day!