When you’re just getting started as a video creator, you might not have a lot of ideas or a defined sense of direction for your channel. You might be struggling to not post a video titled “Update #12.” I know I had issues starting out, but I soon found an inspiration for my work, and I’ll share some simple steps how you can find yours.
Step One: Find Out What Content You Enjoy
One of the best ways to find out what content you should be creating is to figure out what content you enjoy watching the most. Chances are, you’ll know a lot about that topic and be able to create videos on that topic easily. It also helps you become known as a minor authority in that subject if you are able to consistently provide valuable insight and information on it.
Step Two: Read, and Watch, a LOT of Stuff
When it comes time to find new ideas for your videos, viewing other people’s content and taking cues from it is a great way to fill up the tank with creative juices. I don’t mean doing a copy/paste job, but taking that idea and putting your own spin on it. Say that someone did a prank video, try doing that prank but putting a twist on it, that way you’re not just a clone of someone else, but you actually provide value all your own.
Step Three: Use YouTube Analytics to See What Works
If you produce a lot of different types of content and aren’t able to narrow down what you should be creating, try using YouTube’s analytics to see what videos are getting watched the most. The likely thing is that those videos are ones that you make well, and that might be your calling. Just make sure that in the end it’s something you won’t get tired of doing for a while.
Step Four: Get Your Audience’s Input
One of the best ways to get value out of what you produce is simply to ask what it is that your audience wants to see more of. A lot of the time, your viewers will be eager to let you know what it is that they want to see, or that they enjoy most. If you include them in the process of planning your videos, more of them will stay to watch the same videos they helped you plan out.
Step Five: Use YouTube’s Tools to Maximize Your Videos’ Effect
In 2018, there are more tools than ever available for the average creator to use in order to grow your channel. From YouTube Premieres, to the Scheduled Video feature, there are a lot of ways to maximize your videos’ potential to reach new subscribers and viewers. I’ll talk more about these tools in a later post, but the biggest impact you can make starts with making use of all the resources available to you.
Step Six: Collaborate With Others at Your Level
One of the best ways to generate new content easily and efficiently is by working with other creators. One of the best creations I’ve seen on YouTube so far, called the Doors Project (link below), was worked on by over 30 creators at once, and is a marvelously designed work of genius! It’s only four minutes long, but the work that went into it was amazingly well done. With something like that, there is no doubt in my mind that it could only have happened with all of the creators working together on it. The same thing goes for the idea of every collaboration. We all work together to produce the best version of the project that we can, and then we all reap the benefits together!
Well, I hope these six steps helped you get some ideas and inspiration for your own videos! If this helped you, please leave a comment below about what your next project is, and your channel name. I would love to check out what it is that you end up creating!
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Link to the Doors video: