If you are looking for tips on how to get your name out there and increase your visibility, then 6 Steps to Get Slightly Famous is for you. Throughout this book, you will learn how to create a compelling and persuasive brand ambassador. Through executive branding, you can differentiate your company from its competitors and become a brand champion for your company. Traditional marketing strategies like finding prospects, pitching them, and selling them products have all changed. Consumers are turned off by self-promotional marketing, and they view this as biased.
Some business owners are able to attract clients without having to spend a fortune on advertising, and they use their small size or specialty to bring their "soul" into the spotlight. Dave Hirschkop, for example, wears a straitjacket to trade shows to promote his Insanity hot sauces. But there are some things you should avoid when you want to become famous:
First, start building a name among your friends and family. Then, network and make yourself known in different regions. Start by establishing yourself on online music forums, established YouTube channels, and local radio stations. Once you have established yourself in your home market, aim to conquer bigger markets. The buzz you have gained in these previous markets will be useful when you want to break into new markets. Just remember to be patient.