can you know Factors Affect Product Perception?
Product perception is a term that is used to identify the way that consumers think and ultimately respond to different types of goods and services, particularly certain brands of those products. Most companies will devote a great deal of time and resources to ensuring that both existing and potential customers have a positive perception of the goods and services they sell, since this perception will have a direct impact on whether or not consumers actually buy those products. There are a number of factors that can affect product perception, including issues such as overall quality, the effectiveness of the marketing and advertising effort, and the amount of brand confidence that is associated with the products.
One of the most effective ways to shape product perception is to effectively use various marketing and advertising strategies that seek to build the right perception in the minds of potential consumers. The nature of the advertising used will depend greatly on the characteristics defining the targeted consumer markets, and will seek to highlight the benefits associated with the product that are likely to have special appeal to those consumers. Often, this strategy makes consumers aware of the product and incites enough interest and recognition that an appreciable percentage of consumers will try the product to see for themselves if it lives up to the promises found in the ad copy.
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