ICO MOZO- How to make your customers loyal?

in mozo •  6 years ago  (edited)

Modern paradoxes

Today most of people want to buy things via their mobile devices or PC from anywhere they would like to. Such trend slightly increased the popularity of online marketplaces and forced even classic retail networks to pay attention to ecommerce. In several years there were huge amount of different online shops, but almost none of them cared about brand promotion or loyalty programs, so users may perform one single purchase and forget about store forever, or until it will offer the best price. 

New ecommerce representatives understood mistakes of competitors and manage to solve some of them. They started to launch own unique loyalty programs and payed for advertisements, but in most cases huge customer acquisition costs made them to increase the prices, because of need to cover the expense. In a short amount of time, people noticed that there is no major difference between the price in online and offline storages, so they started to prefer second option. Reason is extremely simple: you can touch or try the item you want to buy. 

It made online stores to decrease the prices or open offline spots, which decreased profits, so many of them had left the competition. Today the offline stores try to take their positions back with use of brand awareness, opening of online stores and loyalty programs, but most of them does not seem to work. Fortunately, there is a solution, which is name Mozo. 

Why makes Mozo special? 

Vast of costumers prefer to compare the prices in several different companies and this is absolutely natural behavior: we want to get the best offer for the lowest price. When the shop was chosen, they buy item they wanted and forget about registration, loyalty points and so on. The satiation could be changed is the rewards for all these actions were adequate. 

Offline stores face the similar situation, when you enter one of them, advisers do their best to make you to buy item in their store, so they even may offer you a small discount. In several days, you may notice that item might be bought for much lower price, so the loyalty points and you discount does not cover the difference. However, according to researches, you are most likely to come back to the same shop, even if the Mall have two similar shops. 

Mozo rewards you for visiting all the shops and comparing of the prices and the item range. And the rewards is token, extremely useful one. It may be used as payment method all over the world or to be sold on external exchange – it is up to you. However, it is much better than default loyalty points that burn in several weeks after purchase and do not have real value for most of you. 

Why should somebody pay you with cryptocurrency? Because Mozo offer every shop terms that allow them to decrease buyer acquisition costs. Moreover, if there will be two shops: one offers you tokens, while another offers you useless loyalty points, which one you will choose? I bet the first one, because you may turn you loyalty points into real money, or just wait for a while for token rate to grow.

You are mining cryptocurrency and investing during regular shopping. That is why you need to find out more about Mozo. 

Website: https://www.mozocoin.io/

ANN: https://bitcointalk.org/index.php?topic=4169993

White Paper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf

Facebook: https://www.facebook.com/Mozo-Token-2039854656295415/

Twitter: https://twitter.com/MozoToken

Telegram: https://t.me/mozotoken

Author- https://bitcointalk.org/index.php?action=profile;u=1432305

Authors get paid when people like you upvote their post.
If you enjoyed what you read here, create your account today and start earning FREE STEEM!