#indie #indieartist #indiemusic #MFTU #undergroundartist #DoYouMFTU
Explosion of online music
The internet’s value proposition for our lives cannot be understated. By digitizing an analog world, the internet refreshes the analog aspect for our lives, and offers the direction that various fields seek to go to in the next few years. One of the most salient content on the internet is music, and the internet has revolutionized how we interact with music. For casual listeners, to listen to the hottest songs, the first stop for most of us is to go to the Apple store, or YouTube. The figure of performance metrics on these online platforms is usually a good measure of the success of a song. For instance, is a song trending upon release? How fast to reach a million/billion views? How many views in total? Indeed, the internet has ushered in a new way of producing and experiencing music, and lowered the entry point for artists to reach the mainstream. There are many segments of music online that allow billions of people to enjoy and listen to the most diverse cultures from around the world. The emergence of online streaming platforms is the digital equivalent of the analog radio. Today, casual listeners are comfortable to spend up to between $5 to $10 a month for online streaming services such as Pandora, Apple Music and Spotify. Usually it is not simply about the cost of the online services rather the quality and the variety of service that is availed to the listeners.
This is just one aspect of the online radio ecosystem. Some of the reasons that some online streaming services have failed to pick up can be attributed to shortcomings such as financial drawbacks which affect the greater network of responsibilities that such platforms seek to offer. The worst statistic is actually that the most successful online streaming service YouTube, has little to offer, in terms of rewards to musicians who use the platform. The fact that YouTube is too big, valued at $160 million May this year by Morgan Stanley, and cannot equitably reward the content creators upon whom it thrives on makes this relationship unfair and asymmetrical.
A Blockchain Solution
Blockchain technology has been a buzzword for the longest time now, and one can say it has emerged to be part of our culture. One of the core advertising features of the technology is the ability to migrate the design of the internet from the Internet of Information to the Internet of Value. Blockchain gives us hope that humans can be able to collaborate to be stronger together despite our differences.
Music and blockchain have a particularly unique relationship, and both can be beneficial for the others interest. For the music industry, Blockchain can be able to restore much needed transparency and financial empowerment. And in doing so, music can be the platform to launch blockchain to mainstream adoption.
Mainstream for The Underground
By now, I will assume you are conversant with some of the blockchain language so I will dive right in.
Mainstream for The Underground is a blockchain-powered online radio, with the native token MFTU serving as a crossborder, legal, fair cryptographic signature that will be used by independent artists for rights and rewards for their content.
MFTU is designed to cowork in tandem with CyberFM, an online radio company established over 7 years ago.
Musicians, both mainstream and underground, are able to use the MFTU application to upload their music, and get certified, regulatory-compliant rights to that particular song. Rewards are automatically generated and sent to them, when casual listeners listen to their song on the MFTU by paying a small premium fee. The MFTU is empowered by smart contracts which ensure that all this is able to take place in a transparent and verifiable manner.
To learn more about MFTU, visit the following important links:
Website: https://mftu.net/site/
Telegram: https://t.me/mftudotnet
Whitepaper: https://mftu.net/site/whitepaper/