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Hey! Am so excited to share this piece of me with you all for FREE! As an upcoming artiste, there should be long term and short-term goals. Have you ever thought about it? You cannot wake up to conquer the world. You start by conquering a particular geographical region and then grow from there. These simple steps will turn you to the most celebrated artiste in your city in just 6 months.
Written by Onyema Courage
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EVERYTHING ISN’T MONEY
When food companies launch new products, they organize an event for the public to come and have a taste of their new product free. This is because the market can only pay for a service they could ascertain its value they cannot pay for it. If the public do not appreciate the value of your brand as an upcoming artiste, they can’t pay for it. This is why you must avail yourself to offering FREE services with the sole aim of promoting and marketing your brand till the public sees need to pay for your service.
There is a popular adage that goes thus, “Nothing is free not even in Freetown”. This means that every single package or service rendered free is done for some selfish reasons. Thus, you need to come up with planned goals when offering a free service. Be it freestyles, collaborations, shows, etc, offering free services gives you more opportunities. Producers dish out free beats to sell their brand and expand their fan base. The new celebrated producer “killertunes” sold his brand just by dishing out free beats online.
This step is equally taking by popular stars to capture new markets or hold on to old markets. This is the reason why artistes throw free listening party, free collaboration, giveaways and dance challenge. Drake deliberately jumped on Wizkid’s “Ojuelegba”, it was never by accident. This single step sold “hotline bing” in 2016 and granted Drake the African market.
In conclusion, FREE things are expensive. The more planned and deliberate free services you render, the more fan base you gather.
This is a series. I've been an artiste manager for 4 years and through my personal experience, I could bet my life on these steps.
Following these steps will produce nothing other than fame.
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nice post @onyemacourage. Too many upcoming artists are too money centred. I also happen to be in the entertainment industry as a double engineers an I have come in contact with a huge number of artists.
Sometimes I wonder how an artist who doesn't even understand crowd and stage management will be invited for a show, an the first question you get is 'how much am I going to be paid'.
These guys are yet to understand the principle you stated in this post.
I look forward to this series
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Yeah of course. Thanks for your kind words...
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