the essence of advertising is a message or news that aims to notify the public and the general about products and or services owned by the company and ready to be transferred ownership rights through the process of buying and selling.
Meanwhile, advertising is a series of activities to market products and services to certain communities through certain media with a message or news.
According to Lofton (2004) said that advertising is not only warm but also must be clear. For that we need special attention day by day to be able to provide a presentation of the latest ads and in accordance with the context of public attention in accordance with the advertising goals.
The function of advertising in marketing is to strengthen the impulse needs and desires of consumers of a product to achieve satisfaction fulfillment. In order for ads to successfully stimulate the actions of buyers, according to Djayakusumah (1982: 60) should at least meet the criteria AIDCDA namely:
Attention: contains traction
 Interest: contains attention and interest
 Desire: elicits desire to try or have
 Conviction: raises confidence in the product
 Decision: produces satisfaction with the product
 Action: leads action to buy