Over the past few years, we've seen consumers increasingly prioritize health and wellness when it comes to their food choices. They want to recognize and understand the ingredients in the food they buy as well as its nutritional benefits. It's also important that foods go beyond nutrition: consumers are looking for healthy options that are convenient and tasty, too.
As a food store, we want to offer our shoppers nutrient-dense foods that are delicious, convenient, and marketed in a way that's clear and appealing. This might mean taking existing foods and making them more nutritionally dense, or it could be offering totally new food ideas that are minimally processed and nutritionally packed.
We want you to help us bring consumers nutrient-dense food products that they will love. As you're brainstorming, we especially want you to focus on foods with functional benefits. Functional foods promote optimum health and wellness through key nutrients and benefits. They don't just meet basic nutritional requirements but actually have a positive impact on your health. For example, you may have seen traditional peanut butter blended with Omega-3 fish oil which helps to prevent heart disease and lowers blood pressure.