Inspiring and Empowering Dreamers and Doers
Overview
In 2023, more than 380 million social media fans and followers engaged directly with NASA across 15 platforms, sharing the excitement of exploration, from rocket launches to the “Ring of Fire” eclipse to America’s first pristine asteroid sample returning to Earth. We love sharing space with you, and have the numbers to prove it.
NASA’s flagship social media accounts reached important milestones in 2023:
222 million followers across platforms, an increase of 25 million over 2022
97 million Instagram followers
78 million X followers
26 million Facebook followers
11 million YouTube subscribers
Plus the launch of our new ad-free, no-cost streaming platform, NASA+
Instagram in-feed post of the year by reach.
Highlights
October’s “Ring of Fire” annular solar eclipse was our biggest livestream of the year. The Instagram Reel highlight garnered 22.8 million views, and the YouTube stream tallied another 8.7 million views.
Instagram post of The Ring of Fire eclipse
Our YouTube livestreams in 2023 passed 19 million total views with an average view duration of 7 minutes and 35 seconds. One of the biggest moments we all shared? The safe return of the OSIRIS-Rex capsule carrying America’s first asteroid sample gathered in space.