by Hugo Venter
The Difference?
This is a question that most companies and customers ask themselves before they start using a product. "What makes our/your product different from the others on the market?"
To set yourself apart from your competitors is not always easy.
Do you follow or do you lead?
Whichever one a company chooses, both are great models to base a business on, but it will be the one that survives in the long run that makes a business sustainable and makes most sense to a company.
The model might even change during the lifetime of the business.
This begs the question: What makes Doubloon Crypto different from the others in the market? We must admit there are some real great exchanges out there.
To answer this question, we must first look at our target market. Doubloon Crypto operates in South Africa, so we tend to compare ourselves to our South African competitors rather than international exchanges.
Luno, iEC3X and Altcointraders are well known in the South African exchange market and these exchanges have invested a lot of time and money into their trading platforms. They are hard to beat and offer great value to their customers. We use these three platforms as our measuring stick at Doubloon Crypto.
Yes, we follow rather than lead. Now let’s look at our customers.
Doubloon Crypto target market is the everyday consumer rather than the seasoned trading veteran. We aim to simplify the way people can buy cryptocurrency by providing an easy to understand and feature rich platform to buy or trade Crypto Currency.
How do we do this? By implementing easy to understand graphs, easy navigation and a feature rich interface.
Let’s look at some of these features if you have not yet discovered them yourself on our platform.
NEM:
Doubloon is the first South African exchange to offer the XEM coins on trade. XEM coin is backed by the NEM Blockchain and falls in the top 20 most popular cryptocurrencies on the market.
Visit their website for more information: https://nem.io/
Visit their website for more information: https://doubloon.co.za/