I think that users are value and given how little users other ICO project have, this seems to be not too much money imho.
I have made an infographic on ICOs. I'd be happy if you'd take a look if I am missing something...
https://steemit.com/ico/@bitcoinblase/how-icos-work-an-infographics
The thing is that I still don´t see $100 Million being wisely invested into the token. For me it seems like it´ll more be of internal use on the Kik Messenger Platform itself and who knows whether users will actually care about it that much. It´s still a messenger app and for everything else people are using different services. To sum it up I just don´t see why that amount of money would be necessary. IMO it´s a nice option for Kik to get some extra marketing funds and ICO Investors won´t benefit from that...
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