This is such a bad thing. Fortunately, more and more local broadcast stations are starting to show these types of thing on local broadcasts and thus will be available on the internet if you search from them using Bing, Yahoo or DuckDuckGo. While Google has a lot of power it doesn't own the internet (even though it might seem like it).
This type of censorship in the long run is going to hurt Google. "Do No Evil" was great while it lasted :) but they obviously have lost their original focus and now want to censor anything HATE related which can be anything. Own a gun? Oh, guns kill thus guns are HATE related and banned. How long before "conservative" media is completely associated to "alt-right" by Google and thus censored? The writing is already on the wall.
It's time we all start to move on from Google with other service that can replace the services they offer. There are other search engines such as the excellent DuckDuckGo. There are and always have been replacements for Gmail.
Right now Google has something of a lock on videos with YouTube but hopefully this will change soon as well with tools similar to BitChute or similar P2P video sharing.
Sure Google censoring in the near term will hurt us all but like all free enterprises will pay the price in the long run as other companies move in to replace them. Chances are we'll see this happen as whole groups get banned. Example Gun related, conservative media, etc... Once you start to censor material that the average person is looking for people will wake the hell up.