The trend of using virtual currency or better known as cryptocurrency is undeniably growing. In fact, one of the famous burger franchise, Burger King, has just launched its own digital currency.
Reported by the BBC, Saturday (02/09/2017), Burger King branch of Russia has issued its own virtual currency called WhopperCoin. Customers can earn one WhopperCoin for each ruble (Russian currency) spent on burgers.
Later, the WhopperCoin can be reused to buy food at Burger King. For information, one Whopper is priced at 1,700 WhopperCoin.
To develop this system, Burger King has been working with startup in the field of crypto-cash, Waves. The company runs blockhcain coins to track whoever has WhopperCoin and spend it.
The mechanism to get this virtual coin is to scan the receipt that customers get when transacting. After that, the coins will be stored in electronic wallet.
But for now, Burger King has not prepared a special application. The plan, the app for Android and iOS will slide next month, so customers can save, share and exchange coins that have been collected.
Head of External Communications Burger King Russia Ivan Shestov said, such a scheme can be an investment. Based on monitoring in social media, customer feedback on this scheme is also positive, as many have claimed the virtual coin.
Just for information, cryptocurrency is an independent system that has a technical similarity with Bitcoin. But as it developed itself, companies can shut down the system if it is misused.
#Bitcoin's popularity
On the other hand, Bitcoin is now experiencing rapid growth. The value of Bitcoin has now gone up about fourfold from the beginning of this year.
Recent reports say, the value of one chip Bitcoin reach US $ 4 thousand or about Rp 53 million. This increase is the impact of demand from Japanese users who jumped quite a lot.
The overall market value of cryptocurrency has now reached US $ 64 billion, up about US $ 10 billion from last week. Japan is a major contributor with a percentage of 46 percent of the global market.
Meanwhile, the second place is the United States, which accounts for 25 percent of its currency exchange to Bitcoin. Then, the Chinese yuan and South Korean won accounted for about 12 percent each.
Indonesia is also a country whose Bitcoin user growth continues to increase. Just to be known, so trust in Bitcoin, most respondents estimate Bitcoin value will reach Rp 40-60 million.