Mark Zuckerberg was able to raise a fortune of $ 71 billion at the age of 33 only through the centrally managed Facebook system. Over the past decade and a half, the giant closed-source social media algorithm has manipulated the news of millions of users, so that they can harvest the maximum amount of dollars generated from advertising and convert them all to Mark and its contributors.

So, why does Mark explore a more decentralized model? What role can digital technology play in that?

In his participation on the podium on New Year's Eve, the Facebook executive wrote:

"With the emergence of a small number of large technology companies ... many people have come to believe that technology has more power than decentralization"

On this basis, Mark pledged "to examine in depth and examine the positive and negative aspects" of decentralized technologies such as digital currencies and encryption. This participation was followed by telling users that future changes to their news meant they could expect to see more friends and groups and fewer public content such as business publications, global brands and the media.

It remains to be seen whether this bet is in favor of meaningful social interactions, as Zuckerberg once explained, "good for our society and our long-term actions" and the immediate reaction from Wall Street was harsh. Where Facebook shares fell by 4.5% last Friday after the participation of Mark II.

This reaction was very predictable, and if Facebook does not create new news feeds in order to confirm the content is strong and attractive to the ads, the revenue and profits of the shareholders will decline.