Sustainable fashion is one of the focuses of the Muslim Fashion Festival (Muffest) 2021. In collaboration with a sustainable rayon fiber producer, Asia Pacific Rayon (APR), a fashion show themed "Sustainably Modest" was held today, Saturday (27/3/2021), in Kota Kasablanka , Jakarta.
In this fashion show, APR collaborated with three Indonesian brands, namely Geulis, Inen Signature, and Salt n Paper. The three of them showcase sustainable fashion trends in their 30 ready-to-wear Muslim clothing collections that can serve as style inspiration during the month of Ramadan.
The entire collaboration collection uses the main raw material for viscose-rayon, which is produced by APR. Sheila Rahmat, Head of Marketing Communication for Asia Pacific Rayon, explained that viscose-rayon fiber has renewable, biodegradable and traceable properties.
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