"Mendel Shpindler, a 21-year-old self-starter originally from Montreal, is one of those students. He said they started putting up the signs about 10 weeks ago, following in the tracks of Messianist Chabad ad campaigns that date back to the early 1990s.
A few people going out each night, with little organization or planning, have already placed more than 6,000 of the bills, which fit neatly on the back of traffic signal boxes"
https://stljewishlight.org/news/world-news/whos-behind-these-messiah-is-here-signs/
"A few people going out each night, with little organization or planning, have already placed more than 6,000 of the bills, which fit neatly on the back of traffic signal boxes.
Its pretty much whoever has the energy to go and do it and take it on himself, he said, adding that they have another 6,000 to go.
Shpindler is one of about 600 young men in their fourth year of the Chabad yeshiva cycle: three years full-time study in Israel followed by one at 770 Eastern Parkway, the iconic former Schneerson home in Crown Heights which now houses Chabad headquarters.
About 30 of them have contributed to the signposting effort, according to Shpindler; they passed a hat around to raise the few thousand dollars it cost to make the signs.
Hes firm in his belief that the Rebbe is the Messiah, and he believes that deep down, every other Chabadnik agrees with him.
No one would say the Rebbe is not mashiach, Shpindler said. If you cornered them, they would tell you, straight up, The Rebbe is mashiach. The question is whether to publicize that or not.
By his own admission, not everyone in the crew was as fervent in their belief. An avowed meshichist, or Messianist, Chabad Jew, Shpindlers views are on the radical end of the spectrum. For example, he believes Schneerson did not die at Mount Sinai Beth Israel hospital in Manhattan, but in fact is still alive and testing his followers to see how strong we believe."
https://www.jewishamericanheritagemonth.com/rabbi/those-messiah-is-here-signs-popping-up-in-new-york-heres-whos-behind-them-forward.php