Newslink: Chivas Regal owner bets US$150 million on a whisky distillery in China’s Emei mountains, seeking to convert baijiu drinkers to malt

in newslink •  5 years ago 

Pernod Ricard, the world’s second-largest wine and spirit maker, owns such whisky blends as Chivas Regal, Royal Salute and Ballantines, as well as single malts such as The Glenlivet, Longmorn and Aberlour

The bet in China follows the growing popularity of single malts by Japanese and Taiwan distilleries, which have topped global awards and won a loyal following by the world’s whisky aficionados

https://www.scmp.com/business/companies/article/3024889/pernod-ricard-bets-us150-million-whisky-distillery-chinas-emei

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